Channel Marketer Report

Topics

The State Of B2B Product Marketing [Infographic]

Creating collateral is a top priority for B2B marketers, and the majority of them are investing in product marketing. But what channels and content formats are key to a successful product launch?

While product sheets and FAQs still are ingredients in the content mix, marketers are stepping into their buyers’ shoes by creating trend-based thought leadership via email, webinars, social media and more.

This infographic, courtesy of Kapost, outlines the state of B2B product marketing. Want to learn more? Download The Blueprint Of Modern Product Launch Marketing. (Click the below infographic to expand.) 

infographic_-_the_state_of_b2b_product_marketing1

 


Source:
Kapost

Tagged , , , , , , , , , , ,

Share

PinIt

About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

View all posts by Alicia Fiorletta →

Related Posts