SharedVue, a division of The Channel Company that offers web content syndication tools for channel marketers, has combined with Zift Solutions, a channel marketing automation solution provider. Zift Solutions will operate the combined entity, and The Channel Company will maintain an ownership stake in Zift Solutions.
With the merger, Zift Solutions is positioned to provide a comprehensive channel marketing automation platform. Moving forward, channel players will have access to SharedVue’s web content syndication, automated email marketing and social media syndication capabilities within Zift Solution’s platform. The merger also enables Zift Solutions to expand its reach as well as its research and development team, which will facilitate product innovation.
“The addition of SharedVue continues Zift Solutions’ growth trajectory and will allow us to deliver on the next wave of channel marketing automation capabilities,” said Ken Romley, CEO of Zift Solutions. “With an unparalleled set of combined features and functionality, along with expanded R&D and account management capacity, Zift Solutions will provide more value, solutions and services faster to a broader range of customers now and into the future.”
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.