Digital partner marketing platform Performance Horizon announced an integration with LiveRamp, a data connectivity and onboarding solution that unifies online and offline customer data. The partnership is designed to help companies understand how digital marketing partners (such as aggregators, affiliates, content partners, comparison shopping engines, mobile apps and social media) drive offline sales.
Performance Horizon’s solutions enable companies to directly connect with partners to drive customer acquisition, and the integration with LiveRamp is intended to extend those capabilities and allow them to understand how their partner marketing activity contributes to sales generated offline.
The companies stated in a release that the new solution is targeted toward brands pursuing a multi-channel strategy, including retailers, hotels, cruise ship lines, rental car companies, as well as any company with retail locations that generate a significant amount of revenue offline. It is also designed to complement existing beacon-based solutions previously integrated by Performance Horizon to measure in-store foot traffic.
“We look forward to leveraging LiveRamp’s capabilities as we generate competitive advantage for our clients, securing our position as the first platform that allows brands to measure, optimize and reward marketing partners based on all conversions across every direct sales channel,” said Marco Botticelli, Head of Product for Performance Horizon.