ChannelChat: Addressing The Evolving Partner Ecosystem

Episode 10: Maria Chien, SiriusDecisions

Digital transformation, cloud adoption, and the shift to recurring revenue models are compelling more companies to examine how they should adjust their channel programs.

Maria Chien, service director, channel marketing strategies, at SiriusDecisions, sat down with CMR editorial director Andrew Gaffney at the SiriusDecisions Summit to review why companies need to re-think their channel programs.