Channel Marketer Report


Salesforce Introduces Out-of-the-Box PRM App to Accelerate Partner Program Inception and Expansion

Problem: Partner relationship management has changed. More vendors are adopting the channel as a sales strategy giving partners more choices of businesses to represent.

The competition for partner mindshare cannot be won with antiquated systems that are inflexible, siloed, and not mobile-ready. Partners chose to do business with vendors who can provide an experience that makes selling their products fast and easy. This means creating a fast, sleek, and connected destination that can deliver the right tools and information at the right time to advance deals forward.

Solution: Salesforce Sales Cloud Partner Relationship Management is  an out-of-the-box sales app that makes it fast and easy for businesses to scale and grow through partners. Customers can easily build modern, branded partner portals with clicks, not code. The result is an immediate increase in partner engagement and efficiency, which in turn, boosts channel sales. Key features include:

  • Guided Setup Wizard: Easily configure lead distribution, deal registration, marketing development funds and AppExchange Components.
  • Lightning CMS Connect: Create customized, branded partner experiences faster with drag-and-drop website content, graphics and videos.
  • Einstein Content Recommendations: Quickly surface files using machine learning so channel reps are more productive.
  • Channel Marketing Automation: Extend the power of Marketing Cloud to partners, enabling them to build, track and analyze email campaigns.

Perks: Partner portals are the primary interfaces for the channel. With Salesforce Sales Cloud PRM, vendors can extend the power of CRM with purpose-built channel tools so they can co-market, co-sell, and co-service with partners. The result is a connected partner experience that wins mindshare and accelerates channel sales.