Channel Marketer Report


ZINFI Enhances PRM Platform with Advanced Content Management Capabilities

ZINFI Technologies, a leading supplier of unified channel management solutions, has enhanced its partner relationship management platform with advanced content management capabilities.

The platform’s new capabilities include advanced content filtering options for various users. New content approval management capabilities allow greater collaboration by channel organizations and their agencies. And the platform features updated print-quality asset management and co-branding capabilities to support partner marketing activities.

Zinfi has also made improvements to its dynamic asset management technology, such as HTML and HTML5 creation and co-branding capabilities.

In addition, the company introduced advanced reporting capabilities in its partner portal software to track asset utilization, co-branding, downloads, and other activities by region, country and partner, among other things.

“Today, most companies selling through the channel rely on multiple point solutions that are patched together to provide access to different types of relevant content to their partners,” said Sugata Sanyal, founder and CEO of ZINFI, in a press release. “Our newly released advanced content management capability will enable our customers to self-develop and deploy various types of content — including marketing and sales assets, training materials, incentive programs and more — targeted to a variety of specific partner groups around the world.”

ZINFI highlighted a review of its platform’s capabilities in the recent SiriusDecisions SiriusView report. In it, SiriusDecisions noted that the ZINFI partner relationship management application is well-positioned to address channel globalization, with “the greatest footprint outside of North America of all the pure-play PRM vendors evaluated. In addition, ZINFI’s platform natively supports more languages and currencies than the other platforms.”

SiriusDecisions also noted ZINFI’s focus on integration with other channel management automation systems, offering “discrete PRM, CMM and CSM platforms that also can be seamlessly integrated. This positions ZINFI as the only vendor with a native platform across these three core application areas.”