Reinventing Channel Marketing: Chart Out a New Path to Success
The evolution of business-enabling technology has changed the way vendors engage with partners and partners with end-uses. Vendors have had to re-evaluate their approach to channel marketing and adapt new models to attain greater ROI by empowering partners to become effective marketers.
This report provides a roadmap of what the channel marketing journey looks like today. You’ll discover:
- How giving partners access to collateral that focuses more on addressing business needs rather than products or services helps partners better engage end-users
- What vendors can do to attract and retain more partners – at every level
- How to make channel programs stand out to compel more partners to engage and actively promote content and campaigns