Performance Horizon, a provider of partner marketing software for global brands, has changed its name to Partnerize. Along with the new name, the company has introduced a series of product enhancements to its flagship partner management platform.
The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships easier, and the increasing business gains that brands are realizing through partnerships of all kinds, Partnerize said in a press release.
Partnership now encompasses dynamic new sectors including channel partnerships, loyalty partnerships, influencers, referral partnerships, and brand-to-brand alliances in addition to affiliate marketing.
“Increasingly, leading brands are putting partnership at the center of their growth plans, and our new name reflects our mission to partnerize brands so they can drive extraordinary growth through this remarkable business channel,” said Mal Cowley, Partnerize Co-founder and CEO.
To help empower brand sales and marketing leaders to form and grow partnerships more quickly and easily, the company is introducing more than two dozen enhancements to its platform. Collectively, the enhancements create more intuitive workflows, improved navigation, simpler payment and conversion tracking, richer data visualization, streamlined campaign management and better creative tracking.
In other news, Partnerize has hired software development veteran Matt Simmonds as its new Vice President of Product. Simmonds, who will be based in the company’s London office, will lead product strategy, product management and execution for the Partnerize platform. Building on the company’s Partnerize Partner Management Platform (PMP), Simmonds will direct the evolution of existing capabilities as well as grow the company’s AI and machine-learning-based offerings.