Enterprise channel management solution provider Zift Solutions has added a partner configurable connector to Datto’s Autotask Professional Services Automation (PSA) system. The new connector drives partner engagement and channel sales by enabling seamless data transfer for through-channel marketing automation (TCMA).
Datto empowers small and medium-sized businesses with enterprise-level technology. Zift’s new connector to Datto’s Autotask PSA allows channel partners and distributors to access and utilize customer and prospecting data already in Autotask for syndicated marketing and outreach, without uploading or transferring contacts from one system to another.
“With more managed service providers and channel partners relying on PSA systems, we’re excited to offer a direct connection to Autotask,” said Gordon Rapkin, CEO of Zift Solutions, in a press release. “Built for integration, Zift is absolutely committed to helping channel organizations and their partners leverage the systems and data they use every day inside the Zift platform.”
Datto’s Autotask PSA joins the list of popular systems and business applications with which Zift integrates, including marketing automation platforms (MAPs); customer relationship management (CRM) systems; analytics packages, sales enablement tools and incentive management platforms.
“Channel partners rely on these extended systems to get their jobs done and they are not going to stop,” added Laz Gonzalez, Zift’s Chief Strategy Officer. “Synching the Zift Platform with the tools and technology partners are already using speeds time to sales, keeps partners active and engaged, and boosts ROI for channel organizations.”