Convey Services, which manages networks of connected content and marketing portals, has expanded availability of its portal technology. The company is rolling out its networked portal solutions as stand-alone partner relationship management (PRM) systems, customer resource centers, internal knowledge centers, and membership platforms. Convey’s portal networks are currently deployed in the telecommunications, cloud and IT services industry and property and casualty insurance and foodservice distribution markets.
“Convey’s capabilities are unique in creating standardized portals throughout a network, then connecting them for knowledge sharing,” said Convey CEO Carolyn Bradfield. Its technology allows networked portals to distribute different content and marketing campaigns to defined member classes. Portals are engineered to communicate with channel sales agents, inside or outside sales partners, customers, and association and non-profit member organizations. “Businesses and associations can deliver the right message, at the right time, to the right audience. Content can be segmented by vertical market, regional operations or member groups,” Bradfield explained.
Convey’s proprietary hub-and-spoke technology features a centralized hub portal where content and marketing assets are managed and then distributed to secondary portals connected to the hub. This ability allows information from vendors and suppliers, as well as internally generated video, audio and graphic content to be selectively shared with any of the ‘spoke’ portals in the network. Convey’s networked portals can be open to the public, restricted behind a log-in, or accessible by logging into an administrative portal using single sign-on credentials managed by the Convey API. A CRM integrated into every portal manages members of the site and provides reporting to monitor activity and viewing habits of everyone that logs in.
Convey’s Conduct technology, integrated into each portal, can be used to assist sales partners with marketing outreach. Hub portals generate email marketing campaigns and distribute them to networked portals where members can deliver them to prospects and customers. Campaigns can be general in nature or sponsored by specific vendors and suppliers.