Folloze, a personalized marketing technology provider, has named of Randy Brasche as its Vice President of Marketing. Brasche will lead Folloze’s product marketing, demand generation, and brand-building programs, driving category awareness and growth for the Folloze platform.
Folloze technology supports a variety of B2B marketing strategies, including channel partner programs. The company offers solutions that provide partner resources centers, imbedded messaging on partner websites, and orchestrated co-marketing programs.
Folloze reported rapid growth in 2019, which the company said is reflection of the increasing demand among enterprises to deliver personalized journeys across the entire customer life cycle. As account-based marketing (ABM) evolves into a mainstream strategy, B2B organizations are focusing on personalization solutions and best practices to fuel long-term growth, Folloze noted. By harnessing engagement analytics, sales and marketing orchestration, and intelligent content, Folloze bolsters campaign effectiveness, pipeline creation, and sales acceleration and expansion.
“We are in the midst of a massive shift in B2B marketing,” commented Brasche. “No longer relegated to the top of the funnel, B2B marketers must now architect the entire customer journey, and the Folloze solution represents the gold standard for B2B sales and marketing collaboration. Folloze delivers value-driven experiences at scale, and I’m excited to join the Folloze team to help define the next chapter in B2B marketing.”
Folloze has been expanding its executive team to meet the evolving needs of B2B marketers. Eric Bauer, who joined the company last year as Vice President of Alliances and Business Development, will be focused on working with the leading players in the Account Based Marketing space to deliver powerful customer solutions.