The channel didn’t need a pandemic to compel channel leaders re-think how they go to market through and with their partner ecosystems. To successfully cross the paths of business-unit decision makers on their anything-but-Waze-directed buyer’s journey, vendors and their partners have had to become increasingly agile and spontaneous.
But to ensure that vendor and partner improvisation doesn’t weaken the core of a rock-solid channel initiative, it’s critical that a partner program be built on a solid foundation of back-to-basic principles.
This comprehensive e-book from AchieveUnite, a consulting and education company, examines the simple foundational truths upon which high-performing programs have been based. A valuable resource for those in organizations just getting into the channel, new to a channel role, or just looking to refresh on some time-tested principles about partnering success, the e-book covers five critical topics including: