To Recruit Partners More Effectively, Develop Ideal Reseller Personas First

SaaSMAX, a channel-focused services provider, has been sharing insights into the process of more effectively and efficiently building channel ecosystems by developing robust ideal reseller personas. In a series of webcasts, the company has shared detailed instruction on the criteria to include in a partner persona and recommendations on how to find and contact appropriate … Continue reading To Recruit Partners More Effectively, Develop Ideal Reseller Personas First