Some brands have a hybrid business model — selling directly to their customers as well as through a network of partners and resellers. Others, however, sell exclusively through the channel. According to Ted Plumis, VP of Channel, Business and Corporate Development at Exabeam, a channel-only approach has a number of benefits. For one, selling exclusively through the […]
By John DeSarbo, ZS This year’s IndyCar Series concluded when Scott Dixon captured his fourth championship with a spectacular come-from-behind victory over front-runner Juan Pablo Montoya in the series finale. Dixon, who was in third place until the final race, flawlessly executed a clever strategy to take advantage of his competitors’ mishaps and seize the […]
The key goal for any vendor or solution provider is to generate sales. That is why they rely on partners — 10, 100 or more — to extend their brand message and technologies to end-users around the world.
By developing a partner network, solution providers can offer their end-users a thriving community of complementary solutions and services. With access to a robust partner ecosystem, businesses can turn to their trusted solution providers to help guide them through the buying process. That is why hybris, an SAP company, has launched an SMB Partner Program […]
Regardless of whether they sell software or hardware, all technology providers have one core challenge: To reach their partner communities effectively and drive ongoing loyalty and revenue. Although it’s important that all content, messaging and best practices are aligned with the key vendor brand, partners also need to inject their personal experiences and thought leadership […]
Over the past six months, partner automation software company Relayware has experienced pivotal growth. In May, the SaaS company announced its one millionth partner on its Partner Cloud, and maintained a strong pace of international growth. Within the same period of time, Relayware noted an expansion in its consumer base beyond large and established technology […]
A provider of on-premise, off-premise, colocation, Infrastructure-as-a-Service (IaaS), Disaster-Recovery-as-a-Service (DRaaS), hybrid cloud and analytics products and services, Key Information Systems, Inc. is at the heart of the cloud revolution. The primary goal for Key Information Systems, according to the company’s Director of Enterprise Technology, is to “guide strategy and enable decision-making in today’s world of IT services […]