Author Archives
DOCUWISE And Artisan Infrastructure Partner To Deliver Cloud-Based Managed Print Solutions
DOCUWISE, a Managed Print Solutions (MPS) provider and Artisan Infrastructure, the wholesale Infrastructure-as-a-Service (IaaS) provider, have partnered to provide VARs and Managed Service Providers (MSPs) a turnkey managed print solutions to deliver to their customers. DOCUWISE’s Print Environment System Organizer platform is now available as a template in Artisan Infrastructure’s Certified Solution Ecosystem, to allow […]
Lantronix and OKI Data Americas To Co-Market xPrintServer
Lantronix, a provider of smart machine-to-machine (M2M) connectivity solutions, recently announced its alliance with OKI Data Americas, a printing solution provider. Through the partnership, Lantronix and OKI Data Americas will co-market the xPrintServer family of iOS print server appliances. Due to the increased demand of iOS devices, including the iPad, OKI will refer the xPrintServer […]
Cisco Names Zones U.S. Authorized Digital Media System Partner
Zones, Inc., a provider of notebooks, desktops, displays and other technologies, recently announced its placement as Authorized Digital Media System (DMS) Partner status from Cisco. Through the new status Zones is recognized for fulfilling training requirements and program prerequisites to sell, deploy and support Cisco Digital Media System solutions. To qualify for Cisco’s Authorized DMS […]
Rethinking MDF: New Research Shows Channel Marketers Placing Increased Focus On Long-Term Impact Of Incentives
Prizes, trips and financial spiffs have become staples as methods of incentivizing partners to meet or exceed sales goals and thresholds. However, with better tracking and benchmarks in place to measure the actual impact on revenue and demand generation, many channel marketers are starting to re-examine short-term incentive programs. In addition, the ongoing Marketing Development […]
SiriusDecisions: Revamping The Channel Demand Organization
In the traditional channel space, organizations turn to resellers, distributors, and other forms of partners to drive demand. However, due to multiple changes taking place in the market, channel-centric organizations must rethink their attempts to drive demand through different types of partners, according to Laz Gonzalez, Service Director of Channel Marketing Strategies for SiriusDecisions. Gonzalez […]
New Study Spotlights The State Of Channel Conflict
Vendors strive to offer channel partners an influx of funding, marketing tools and educational resources to ensure channel loyalty and optimal sales results. However a new study conducted by The 2112 Group reveals that conflict among vendors and their partners is thriving more than ever. In fact, findings from the “2112 Channel Conflict 2012 Report” […]
New Study Points To Evolution In IT Channel Partner Programs
A new study released from CompTIA has reaffirmed the growing influence of cloud computing and managed services. Findings from CompTIA’s Second Annual State of IT Channel Programs study has revealed 63% of IT firms will focus on establishing cloud-based delivery models within the next year. Additionally, 46% of companies are moving to a managed services […]
SAP Executive Reveals Shift To Customer-Centric Marketing
Growth and innovation were key themes and objectives for the more than 1,000 sales and marketing executives attending this year’s SiriusDecisions Summit, which took place May 22 -24, 2012 in Scottsdale Ariz. A theme that was even more prominent, however, was the continued integration of B2B and B2C marketing strategies. During his keynote speech on […]
Distributors Playing A More Prominent Role In Channel Demand Creation
As suppliers vie to increase partnerships across markets and geographic locations, distributors are becoming more vital to the success of channel demand initiatives. At the 2012 SiriusDecisions Summit, Maria Chien, Research Analyst for Channel Management Strategies at SiriusDecisions, spotlighted how suppliers can use distributors to drive communication and brand penetration among partners, prospects and even […]
New Survey Spotlights Changing Role Of Content For Channel Marketers
B2B marketers are facing tremendous shifts in the rules of engagement. Buyers are spending more time self-navigating for potential solutions and partnerships, whether it’s online, via mobile or through garnering insights from peers and social circles. As a result, buyers are communicating with sales teams later in the buying cycle, and in turn, deals are […]
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