Author Archives
Trend Tracking: New Solutions To Help Channel Marketers Integrate Video Into Partner Programs
Today’s time-starved executives are spending less time with content. As a result, organizations must implement quick-hitting strategies to educate partners and prospects, and effectively address buyer pain points. To address this time crunch, innovative marketers are utilizing video to educate prospects and customers, as well as optimize demand and lead generation.
ReadyContacts Provides Resources To Offer Actionable Leads And Contact Databases To Partners
The Problem: A vast majority (85%) of organizations say their customer and prospect data is incorrect, out-of-date and/or obsolete, according to research from DemandGen Report. As channel players aim to build networks of active and loyal partners, it is vital that they have access to the right contact information at all times.
CASE STUDY: Motion Computing Promotes Education & Evangelism In Partner Programs
Companies across verticals, especially healthcare and retail, are taking note of the improved productivity and efficiency that comes with implementing mobile devices within their organizations. One company turning to the channel to capitalize on this transformation is Motion Computing. The global provider of tablet PCs faced the challenge of standing out to new partners […]
SiriusDecisions Summit 2012 Spotlights The New Channel Demand Equation
More than 1,000 B2B professionals, including marketing and sales executives, will attend next week’s SiriusDecisions Summit, to be held May 22-24, 2012 at the Phoenician Resort in Scottsdale, AZ. The sold out, three-day conference will highlight the latest trends and developments in demand generation, marketing automation, sales enablement and operations, and channel marketing will […]
Ingram Micro 2012 Solutions Partner Invitational Spotlights Business Growth, Collaboration and Enablement
To drive greater collaboration and uniformity among its partner network, the Data Capture/POS Business Unit of Ingram Micro Inc., yesterday welcomed more than 400 solution providers and vendor partners to its 2012 Solution Partner Invitational. The event is taking place from May 15-17, 2012, in San Diego, Calif. With a theme of “Infinite Possibilities,” the […]
Kaspersky Prepares Partners For Accelerated Growth In Endpoint Security With Expanded Sales And Marketing Programs
The rise of Bring Your Own Device (BYOD) business models, and the growing threat of cyber crime have led to an increased need for endpoint security, and in turn more opportunities for the channel. Since these trends are impacting both SMBs and large enterprises alike, Kaspersky Lab is planning a forceful channel expansion on an […]
SugarCRM Announces New U.S. Channel Distribution Agreement with Ingram Micro
SugarCRM’s annual SugarCon 2012 was ripe with company announcements and new channel developments. During the event, which took place April 23-26, 2012, in San Francisco, SugarCRM announced its new distribution agreement with IT distributor Ingram Micro.
Toshiba’s Acquisition Of IBM’s Retail Store Solutions Business Could Shakeup POS Partner Picture
Through a special arrangement, below is an article published by Retail TouchPoints, discussing the recent news of Toshiba TEC’s acquisition of IBM’s POS business. Toshiba TEC Corporation, a leader in POS systems and technology for retailers, has announced its planned acquisition of IBM’s Retail Store Solutions (RSS) business. The news was released on April 17, […]
SharedVue Provides Inbound & Outbound Marketing Functionalities For Channel Partners
The Problem: The gap between vendor content and partner marketing experience and resources has created a daunting hurdle for organizations across the channel. In fact, research from SharedVue reveals that 63% of solution providers have no internal marketing resources. VARs and resellers not only require hard-hitting content, but also the ability to receive updated marketing […]
Channel IQ Aims To Help Glean Insight On Competitive Information
The Problem: Manufacturers are poised with the challenge to stand out among competitors in an extremely crowded space. Especially within industries including consumer electronics, POS hardware and others technology markets, new models are seemingly released on a daily basis. The powers of the Internet also have provided end-users/consumers with countless resources to compare prices and […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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