As a 100% channel company, Kaspersky Lab constantly invests in the well-being of its partners. Whether through improved training, better incentives or a more strategic focus on content, Kaspersky constantly keeps an ear to the ground, garnering feedback from partners but also applying industry best practices. In the below Q&A, Jon Whitlock, VP of B2B Marketing […]
Using social media, B2B organizations note that they receive increased exposure (92%), increased traffic (80%) and build a loyal fan base (72%). But which social networks will dominate in 2015 and beyond? What challenges and/or obstacles are preventing B2B organizations from investing more in social media advertising and marketing? This infographic, courtesy of Real Business […]
To keep pace with the wants and needs of their customers, vendors must consistently tap into their partner communities, assess strengths and weaknesses, and provide the tools and resources they need to thrive. AppRiver, a provider of email messaging and web security solutions, has seen a year-over-year channel revenue increase of 30% due to its […]
In today’s digitally connected world, it’s sometimes easy to get lost in the sea of email nurtures, social posts and other tech touch points. But personal touches such as events, in-person meetings and phone conversations still hold significant weight — especially in the channel world.
More than 400 B2B executives traveled to Scottsdale, Ariz. for the fourth annual B2B Content2Conversion Conference. During the three-day event, industry experts and thought leaders outlined best practices to create compelling engagement strategies and campaigns that guide buyers throughout the researching and consideration journey. Marketers rely on campaigns to move buyers through the funnel, but […]
Mobility, social media and cutting-edge content formats were among the core topics outlined in our 2014 Channel Trends & Predictions piece. This year, channel experts and thought leaders are honing in on the importance of Big Data, and how organizations can leverage this data to better align marketing campaigns and tactics to the buying journey. […]
A successful content strategy requires a mix of original, curated and syndicated content. However, marketers sometimes don’t always have the time or resources to create this optimal mix. While marketers spend approximately 28% of their time on content marketing, they said they’d spend nearly half of their time on content marketing efforts if time limitations […]
Over the past year, Globalscape, a secure information exchange company, has focused on bolstering its channel business. Despite having a loyal and diverse global customer base, the leadership team decided in early 2014 to expand sales initiatives and specifically, invest in developing a North American channel. Now at the tail end of the year, Globalscape […]
The retail industry is changing at a rapid pace, and merchants across all sizes and categories are focused on creating a great customer experience. But sometimes, retailers are challenged to identify the right solutions and software for their business, and what strategies would help them drive engagement and long-term loyalty. Toshiba is positioning itself and […]
Dell channel partners are responding exceptionally well to the company’s new software competencies, training programs and go-to-market initiatives, leading to a substantial increase in registered deals and revenue through the PartnerDirect program. Dell introduced new software-specific enhancements and initiatives in September 2013, allowing partners to sell software solutions and secure associated rebates to grow their […]