Channel Marketer Report

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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

Cisco Introduces New Channel Initiatives At Partner Summit

  The Cisco Partner Summit in San Diego has been buzzing with new developments from the company, including the release of its Global Services and Partner Plus programs, which are both designed to increase profitability among Cisco’s extensive partner networks. The annual event began April 17, 2012, and will continue until April 19. Through the […]

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Tapping Partner Recruitment Campaigns For Optimal Channels

  Many OEMs and vendors are playing the numbers game: they’re focusing more on the quantity of their partners, rather than the quality. As a result, channel development managers are inundated with inactive partners and paying less attention to the contacts that deserve more time and attention, according to a recent webinar from TSL Marketing. […]

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Microsoft Revamps Certification For The Cloud

The growing impact of the cloud is shaking up the way OEMs, manufacturers and vendors do business. As a result, organizations must arm partners and team members with the training and resources to follow suit, and make the transition successfully. On April 11, 2012, Microsoft announced that it revamped its certification program to directly address […]

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Acronis Offers socialondemand To Global Channel Partners

Acronis, a provider of disaster recovery solutions, recently announced the worldwide rollout of social syndication tool, socialondemand, to select partners worldwide. Following a successful trial of socialondemand during October 2011, Acronis has white-labelled the patent-pending social media offering as its own, under the AcronisGoSocial brand name. AcronisGoSocial will be used to share and distribute targeted […]

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Social Media Playing A Starring Role In Partner Marketing

Social networking sites are becoming more prominent in the B2B world, with buyers relying on outside research and peer insight to finalize partnerships and solution implementations. As a result, organizations are utilizing these channels more frequently to form alliances and partnerships in a more intimate manner. However, there is an added layer of complexity for […]

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PartnerOption Aims To Improve Communication And Engagement Across The Channel

The Problem: While channel marketers are poised with the unique opportunity to reach massive, targeted audience through social networks, there is a vast market need for a platform focused on the channel’s complexity. Moreover, executives across the channel require a resource that provides quality features to build strategic alliances and partnerships, and share information effectively.

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Content2Conversion Conference Helps B2B Organizations Create Killer Content

Today’s B2B buyer is empowered with resources and information more than ever before. As a result, marketers across industries are making a drastic shift in their go-to-market strategies and striving to determine effective messaging and design tactics for optimal content creation.

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HootSuite Launches Solution Partner Program

In the vast social media landscape, VARs, agencies and consultants are challenged with mastering an array of communication tools and tactics. This is especially challenging in the social media space, in which it’s a daunting task for channel marketers to obtain and utilize social best practices and avoiding branding and communication silos.

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iQmetrix Rolls Out New Partner Network Categories and Program Tiers To Help Improve Collaboration, Engagement and Growth

In an effort to create more meaningful partnerships among its channel, iQmetrix, a provider of retail management software for the U.S. wireless industry, has implemented a new partner program. Through the new program, iQmetrix has introduced new specific categories and tiers to its existing network. Categories include: Consumer Solutions; Retailer Solutions; Resource Partners; and Hardware […]

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Managed Services, The Cloud Alter Channel Operations and Roles

As organizations continue to recognize the benefits of moving operations and information to the cloud, companies are beginning to shift into Managed Service models. Utilizing Managed Services allows organizations to leverage more comprehensive, all-in-one versions of their offerings and services for a monthly fee rather than a roster of disparate charges and services. Before taking […]

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