The Cisco Partner Summit in San Diego has been buzzing with new developments from the company, including the release of its Global Services and Partner Plus programs, which are both designed to increase profitability among Cisco’s extensive partner networks. The annual event began April 17, 2012, and will continue until April 19. Through the […]
Many OEMs and vendors are playing the numbers game: they’re focusing more on the quantity of their partners, rather than the quality. As a result, channel development managers are inundated with inactive partners and paying less attention to the contacts that deserve more time and attention, according to a recent webinar from TSL Marketing. […]
The growing impact of the cloud is shaking up the way OEMs, manufacturers and vendors do business. As a result, organizations must arm partners and team members with the training and resources to follow suit, and make the transition successfully. On April 11, 2012, Microsoft announced that it revamped its certification program to directly address […]
Today’s B2B buyer is empowered with resources and information more than ever before. As a result, marketers across industries are making a drastic shift in their go-to-market strategies and striving to determine effective messaging and design tactics for optimal content creation.
In an effort to create more meaningful partnerships among its channel, iQmetrix, a provider of retail management software for the U.S. wireless industry, has implemented a new partner program. Through the new program, iQmetrix has introduced new specific categories and tiers to its existing network. Categories include: Consumer Solutions; Retailer Solutions; Resource Partners; and Hardware […]
As organizations continue to recognize the benefits of moving operations and information to the cloud, companies are beginning to shift into Managed Service models. Utilizing Managed Services allows organizations to leverage more comprehensive, all-in-one versions of their offerings and services for a monthly fee rather than a roster of disparate charges and services. Before taking […]