Channel Marketer Report

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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

RetailNOW Conference Attendance Grows As Resellers Look For New Insights On Mobile, NFC & Social

This year’s RetailNOW Conference drew a record number of attendees and exhibitors for a third year, showing consistent growth potential among resellers, VARS, distributors, and hardware manufacturers who have developed a keen interest in emerging trends such as mobile, PCI, and social media marketing. The event, hosted by the Retail Solutions Providers Association (RSPA), was […]

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Survey Reveals Low Satisfaction Rates With Current Visibility Into Channel Incentive Programs

Although incentive program performance is considered vital to channel program success, the majority of companies are not up to par in their measurement, according to findings from a survey of senior channel sales and marketing executives. The survey, conducted by Channelinsight, revealed merely 33% of survey respondents stating they are somewhat or very satisfied with […]

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