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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

AccessData Drives Growth With Innovative Approaches To Partner Communication And Engagement

For many IT vendors and solution providers, cultivating a network of reliable partners that drive growth and sales is a struggle. Moreover, as the IT space becomes more complex and competitive, organizations are facing the ongoing task of winning and maintaining mindshare among resellers, vendors and SIs — which is central to overall success. AccessData […]

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CRN Names Red Hat Executives 2013 Women Of The Channel

Red Hat, a provider of open source solutions, has announced three key channel leaders within the organization have been placed on the 2013 “Women Of The Channel” list from CRN. The executives spotlighted for their leadership, channel advocacy and “commitment to partner success,” include: Rachel Cassidy, VP of Global Partner Strategy and Enablement; Margaret-Ann Bolton, […]

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Microsoft Expands Surface Business Opportunities For Channel Players

Microsoft recently announced new plans for market expansion of its Surface family of PCs, which include further involvement from channel partners. Additionally, the company unveiled AppsForSurface, a new application development program from ISVs that want to design and/or release applications for the Surface product line. To help the Surface business grow in a phased, ongoing […]

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VMware Execs Spotlight Consulting And Integration Partner Program

As the demand for flexible software solutions grows, more enterprises are looking to partner with experts in cloud computing. The global cloud market is predicted to reach $131 billion this year, according to a press release from Gartner. Executives from  VMware shared how the company is helping partners address new developments and demands in cloud computing via […]

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ICCS Offers New Channel Partner Retirement Program

ICCS, a telecommunications consulting company, has unveiled a new Retirement Program for agent channel programs. The new initiative will offer agents a lump cash buyout option on the value of their commissions, according to a company press release. Designed to provide similar benefits as Social Security, a 401K, IRAs or other savings accounts, the retirement […]

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ChannelEyes Sees Growth As Vendors Recognize New Mobile Opportunities

Mobile usage is on the upswing, with 56% of American adults now using smartphones, versus 46% in 2012, according to the Pew Internet & American Life Project. Additional research from Pew also indicates that tablet adoption has accelerated tremendously: 34% of American adults own tablet computers, versus only 18% using the devices a year ago. […]

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Cisco Partner Summit Spotlights Business Transformation In The Cloud

Many vendors still are wrapping their heads around the advent of the cloud and managed services. Additionally, organizations are considering how these technological advancements will impact channel operations and end-user demands. Rather than fighting inevitable change, Cisco is evolving. During the annual Channel Partner Summit, which took place June 4-6 in Boston. Cisco executives shared […]

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Vendors Address Channel Conflict With New Rules Of Engagement

Channel conflict is a common issue for vendors, value-added resellers and system integrators alike. In fact, approximately two-thirds of channel firms had reported losing between one and nine deals due to channel conflict during 2012, according to research from CompTIA. The Channel Conflict & Deal Registration Study, which collected insights from 400 IT solution providers, […]

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Visage Sees Extensive Channel Growth, Focuses On Thought Leadership

As smartphones and tablets become more commonplace for multitasking, on-the-go employees, enterprises across sizes and verticals are gravitating toward Bring Your Own Device (BYOD) programs. In fact, Gartner predicts that by 2017, half of employers will require employees to supply their own devices for work purposes, with 38% of organizations expected to stop providing devices […]

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ShopVisible Launches New Partner Program

ShopVisible, a software-as-a-service e-Commerce platform provider, has launched a new partner program. The Partner Connect Program was developed to provide organizations with expanded business opportunities, as well as the chance to earn incentives on client revenue. Agencies and system integrators participating in the program will be trained to become solutions experts with experience integrating enterprise […]

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