Channel Marketer Report

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Infinite Peripherals Partners With Mercury Payment Systems

Infinite Peripherals, Inc. (IPC), a mobile point-of-sale (POS) developer, has established a new partnership with Mercury Payment Systems, LLC, a payment technology and service provider for small to mid-sized businesses (SMBs).  Through the business relationship, IPC has integrated into Mercury’s payment processing platform, MercuryPay, to provide a secure payment solution compatible with IPC products, including […]

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B2B IT Buyers Favor Search And Social Media, Survey Reveals

IDG Connect’s survey of more than 400 enterprise respondents involved in IT purchase decisions shows that social networking is popular among B2B IT buyers in making technology purchase decisions. According to the report, titled Connecting Conversations To Content, 86% of B2B IT buyers are currently using social media networks in their purchase decision process. Search is […]

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Incenting Channel Behavior: 10 Behaviors To Reward And Encourage In 2014

By Daniel Hawtof, VP, Business Solutions, Global Channel and Employee Practice, Parago Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence behaviors earlier in the relationship continuum. They know […]

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Channel Marketer Report 2014 Trends And Expectations

Earlier this month, Channel Marketer Report published its 2014 Trends & Predictions article, which spotlighted insights from top channel sales and marketing thought leaders. Due to the success of the piece, we have turned it into a free, PDF report. Feel free to read at your leisure, or share with your colleagues. Happy reading! Complete […]

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Elastic Grid Offers Channel Partners And Suppliers In-Depth ROI Reporting

The Problem: According to a recent SiriusDecisions Research Brief, marketing ROI is more important than ever before. Why? Because marketing’s exposure has grown significantly, especially in the channel.  Expect to hear: “We will not fund what we cannot measure.” In 2014, more than ever before, channel marketers need to demonstrate a clear return on investment.  […]

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GlobalSCAPE Forms Strategic Alliance Ingram Micro

GlobalSCAPE, Inc.,  a developer of secure information exchange solutions, announced it now has products available through Ingram Micro Inc.. The strategic alliance, established through aggregator DistiNow, was developed to extend Globalscape’s reach into new markets and geographical locations, according to Matt Goulet, VP of Sales at Globalscape. “This strategic alliance with Ingram Micro will give us the reach […]

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TagMan Joins Demandware LINK Technology Partner Program

TagMan, a provider of tag management, marketing data and attribution solutions, has joined the Demandware LINK Technology Partner Program. The move will enable a pre-built integration between TagMan’s Marketing Data Platform and Demandware Commerce, enabling clients to quickly implement the tag management solution. “Merchants will be able to configure their own web sites through Demandware […]

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Vartopia Adds New Features To Deal Registration Network

Vartopia, a provider of solutions designed for the information technology channel, recently released the latest 4.0 platform that powers the company’s Deal Registration Network.  More than 100 technology resellers use the Network to increase profitability by maximizing their deal registration participation within top IT vendor’s programs. As of December 2013, the Vartopia Network has processed over 175,000 deal […]

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Social Media – The Root of Modern Marketing [Infographic]

The results are in and they confirm that social media can have an extremely positive impact on channel marketing results. Forrester research notes that 85% of business decision-makers believe at least one social media channel is very important when making a buying decision. On the solution provider end of the spectrum, 34% of high-tech companies […]

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IBM Unveils Commerce Composer Solution With Help From Partners

To help retailers create a dynamic, personalized online shopping experience, IBM has introduced a new solution, called Commerce Composer. Presented as part of its WebSphere Commerce platform, the new solution was unveiled during this year’s NRF BIG Show. IBM Commerce Composer was designed to help retailers reduce time to market by providing executives with real-time control over the look, […]

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