Author Archives
EQ Works Launches New Agency Partner Program
EQ Works, an agency that focuses in targeted mobile, social, video and online advertising recently launched Agency First, a partner program designed to extend digital media buying capabilities to agencies that don’t have in-house expertise. Agency First was created to help empower agencies to deliver robust media buying solutions. Using the EQ Works’ proprietary platform, small- […]
HootSuite Integrates With SugarCRM App To Empower Sales And Customer Service
HootSuite has expanded its App Directory to include SugarCRM, the CRM tool designed to help organizations increase efficiency and control of the sales and customer service pipeline. This new integration comes on the heels of SugarCRM receiving $40 million in private equity funding from Goldman Sachs. The SugarCRM app joins a series of other enterprise solutions such […]
Marketing Advocate Extends Partnership With NetProspex To Ramp Up Channel Sales Results
Marketing Advocate, a Through-Partner Marketing Automation (TPMA) software provider, announced an extended partnership with NetProspex to use Workbench, a cloud-based data management platform that assesses database health for B2B channel marketing campaigns. The partnership is designed to enable marketing teams to make smarter decisions by analyzing, enhancing and growing their prospect databases. It also looks […]
Room 214 Joins Marketo’s LaunchPoint Partner Network
Room 214, a digital and social media marketing agency, recently joined LaunchPoint, Marketo’s partner ecosystem. In addition to social media and digital marketing services, Room 214 provides consulting services to companies that are implementing the Marketo platform. More than 35% of Room 214 employees are Marketo certified. “Many who invest in [marketing automation platforms hit a […]
Marketing Advocate Introduces Through-Partner Marketing Automation
The Problem: Approximately 25% of B2B companies in the Fortune 500 currently use marketing automation systems, according to ClickZ, and in turn, are seeing improved campaign and sales results. However, other companies that operate in more complex ecosystems, such as channels, are struggling to take advantage of these tools. The Solution: Marketing Advocate is striving […]
ChannelChat at RetailNow 2013: Greg Dixon, ScanSource
Distributors play a pivotal role in connecting resellers with the best vendors. In addition, distributors ensure that resellers constantly are educated and in the loop regarding the latest market developments and new business opportunities. During this interview, Greg Dixon CTO of ScanSource shares how the company is helping resellers amp up business results by adding […]
ChannelChat at RetailNow 2013: David Gossman, pcAmerica
While vendors and manufacturers play a key role in advancing the retail industry, it is VARs, solution and service providers, as well as system integrators that help round out these solutions to be truly valuable to businesses today. David Gossman, CEO of pcAmerica, shares how the company has grown by establishing partnerships with key vendors […]
ChannelChat at RetailNow 2013: Dave Murphy, Epson
“Omnichannel” is a buzzword that has been swarming the retail industry for a few years now. While many retailers are acknowledging the need to create a consistent and flexible shopping experience across all channels and devices, many have been slow to deliver. In this interview, Dave Murphy, Strategic Alliances Manager at Epson, shares how the […]
ForeScout Named Key Solution Provider For Continuous Diagnostics And Mitigation Initiative
ForeScout Technologies, a provider of real-time network security solutions for large enterprises and government organizations, has announced that the ForeScout CounterACT platform will be used as a key technology for 11 of the 17 recipients of the recent $6 billion blanket purchase agreement for the Continuous Diagnostics and Mitigation (CDM) Initiative from the General Services Administration (GSA). […]
ChannelChat at RetailNow 2013: Nick D’Alessio, Zebra Technologies
The retail industry is in a constant state of change, which is presenting vendors, manufacturers, resellers, system integrators and solution providers with a variety of new business opportunities, especially when it comes to mobility. Nick D’Alessio, Global Retail Practice Leader at Zebra Technologies discusses how mobility is impacting not only how retailers interact with customers, […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
© 2024 Emerald X, LLC. All Rights Reserved