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Dell Channel Exec Shares Marketing And Enablement Strategies, Key Focus Areas For 2013

At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]

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Zmags Launches New Partner Program

Zmags, a provider of commerce-enabled digital catalogs and publications, recently unveiled its new strategic partner program. The initiative was rolled out to help Zmags develop stronger relationships with e-Commerce, marketing and content management technology providers, and in turn, help retailers, publishers and brands create winning digital experiences.

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Magento Focuses On Strengthening Partner Program

To ensure end-customers receive quality care and advisement in the area of e-Commerce, Magento is focusing on refining and improving its Solution Partner program. This is one of the many areas the company is honing in on as a result of increased demand for its Enterprise Edition offering. In fact, Magento will be “introducing innovations across […]

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Channel Marketing Is Broken

By Jared Shusterman, Managing Partner and CEO, SproutLoud Channel marketing is broken. There. Someone had to say it. Yes, it’s an over-generalization. And certainly anyone reading this post can name companies doing channel marketing well — possibly even a few doing it very well. Largely speaking, however, there are many channel marketing managers struggling to […]

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Dell Goes Private In $24.4 Billion Deal

Dell Inc., today announced that it has signed a definitive merger agreement in which the company will be acquired by Michael Dell, Founder, Chairman and CEO of the company, and Silver Lake, a global technology investment firm. The deal is valued at approximately $24.4 billion, with each stockholder receiving $13.65 per share, according to a […]

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Merchant Warehouse Partners With PrestaShop

 Merchant Warehouse, a provider of payment technologies and merchant account services, recently announced its partnership with PrestaShop, an open-source e-Commerce solution that powers more than 130,000 active online stores worldwide.  Through the new collaboration, PrestaShop and Merchant Warehouse will offer end-customers a robust online transaction processing solution. Merchant Warehouse now is integrated into the more […]

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ChannelChat at #NRF13: Henry Helgeson and Dan Dufault, Merchant Warehouse

Within the last year, there have been a variety of developments in the payment space. Two key trends that came more to the forefront in 2012 were the transition to EMV in the U.S., as well as increased interest in mobile payment/wallets. During this episode of TouchPoints TV, Henry Helgeson, CEO, and Dan Dufault, EVP […]

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MyITAssessment.com Exec Spotlights Need To Connect End-User Pain Points To More Relevant Solutions

Episode 9: Jeremy Littlejohn, Chief Analyst and Co-Founder, MyITAssessment.com More vendors and resellers are recognizing the fact that to truly succeed in a competitive marketplace, they must understand buyer pain points, and in turn, deliver optimal solutions that deliver upon specific wants and needs. MyITAssessment.com is a new tool designed to help organizations do just […]

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For Manufacturers, Channel Sales Stem From Aligned Social Media Strategies

By Tom Jacobs, President, Jacobs Agency Manufacturers have long nurtured channel relationships with added-value tools and programs. But until recently, communicating or sharing those tools to their partners sometimes was a clunky, hard-to-measure effort. Today, social media makes it easier than ever for manufacturers to streamline communication to their channel partners. And the “sharing” nature […]

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Avangate Helps Software And SaaS Vendors Keep Pace With Cloud Trends

The Problem: Software publishers are deeply impacted by the increased adoption of cloud and mobile technologies, resulting in SaaS and cloud services options. With the advent of digital delivery, the publisher is now brought directly into a relationship with the end-customer, bypassing traditional channel partners and threatening to undo years of channel investment on both […]

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