Channel Marketer Report

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VeloBit Becomes Elite Member In VMware Technology Alliance Partner Program

VeloBit, Inc., a provider of SSD caching software, recently announced its addition to the VMware Technology Alliance Partner (TAP) program. As an Elite level partner in TAP, VeloBit will collaborate with VMware to integrate and validate their products with VMware solutions to propel powerful business results for customers. “We welcome VeloBit as an Elite member […]

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Study Finds That Marketing Email Accounts For 70% Of Spam Complaints

The growing availability of spam-reporting tools is having a major – and negative – impact on marketing email effectiveness, according to a recent study conducted by ReturnPath. The company’s Email Intelligence Report found that marketers account for 70% of all “this is spam” complaints and 60% of all spam-trap hits. Over the past year, according to ReturnPath, marketers’ […]

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The 7 Marketing Habits Of Successful SMBs

Standing out in a crowded marketplace, and effectively connecting with prospects across channels is an overwhelming challenge for SMBs. However, a new study from Forrester Consulting and commissioned by Act-On has uncovered seven key habits SMBs can implement to succeed in the new era of marketing and communication despite economic uncertainty. The study, titled: Driving […]

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Webcasting Best Practices [Infographic]

Webcasts and webinars are valuable resources for vendors to educate partners on marketing and sales strategies. Moreover, these easy to digest video segments allow both vendors and their partners to educate end-users on industry trends, pain points, and solutions that address company wants and needs. This infographic,  courtesy of InterCall, uncovers webcasting best practices to […]

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Marketo LaunchPoint Adds Partner Ecosystem To Marketing Nation Initiative

Marketing automation vendor Marketo today released Marketo LaunchPoint, the company’s new partner ecosystem. Launchpoint includes partnerships with more than 65 organizations that provide solutions and services for online advertising, events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales, analytics and big data, and lifecycle marketing, among others.

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Avangate CEO Shares Benefits, Insights Into The Cloud

 Episode 8: Carl Theobald, CEO, Avangate More vendors and manufacturers are considering how the cloud will impact their organizations, and more importantly, their channels. During this episode of ChannelChat, Carl Theobald, CEO of Avangate shares how the cloud is offering organizations a vast variety of benefits. In addition, Theobald discusses how his company helps both […]

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The End Of Co-Op?

By Dale Taormino, Senior Director, Marketing and Strategic Alliances, CCI Editor’s note: As part of a special arrangement, Channel Marketer Report is publishing a recent article from CCI’s Channel Champion Blog.  We talk to organizations daily about their promotional allowance programs (MDF, JMF, co-op, etc). In the past several years we’ve certainly seen a decline in the number […]

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Ingram Micro Adds Desktone To Cloud Marketplace

Desktone, Inc., a Desktop as a Service (DaaS) provider, yesterday announced that service providers in the U.S. and Canada can now access the Desktone Platform via the Ingram Micro Cloud Marketplace. The Ingram Cloud Marketplace was developed to be an online resource for solution providers to shop, procure, provision and obtain invoices for their cloud […]

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ScanSource Releases New Services Group, Expands Reseller Support

  ScanSource, a value-added distributor of specialty technology products, has announced the development of the ScanSource Services Group (SSG), a new business unit within the organization. The focus of SSG will be on the planning and execution of custom value-added support programs and partners from the company’s reseller partners, according to a company press release.  […]

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Webinar Spotlights Steps To CRM/PRM Integration

Organizations leverage CRM platforms to better track and manage interactions with customers, clients and sales prospects. While this is a vital asset to optimal sales and marketing strategies and results, PRM is helping vendors and OEMs track partner qualification, success and progress in sales and marketing efforts. More organizations are recognizing the channel-wide value of […]

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