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Visage Exec Shares Mobile Potential For The Channel

 Episode 7: Neil Cohen, VP of Marketing, Visage More organizations are embracing mobility by implementing Bring Your Own Device (BYOD) business models. As a result, companies that offer mobile security and management solutions are at a great advantage. During this episode of ChannelChat, Neil Cohen, VP of Marketing for Visage, reveals how the company is […]

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Time To Rethink Channel Partnership

By Lawrence M. Walsh, Editor-in-Chief, Channelnomics.com Influencing behavior changes often takes place through a system of rewards and penalties. Do something right, you get treated well and are allowed to advance. Do something poorly or, worse, negatively, and you’ll be punished.  It’s the classic “carrot and stick” approach. The channel is built on just such […]

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Monetate Makes Aggressive Moves With New Partner Program

Monetate, a testing, targeting and personalization platform for online marketers, has added Brooks Bell, an optimization firm for enterprise-level clients, to its Certified Partner program. The Monetate Certified Partner Program was designed to help educate partners across all tiers of the variety of features and capabilities in the Monetate platform. “Brooks Bell is one of […]

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ReadyContacts Offers Actionable Leads And Contact Databases To Vendors And Partners

The vast majority (85%) of B2B organizations indicate that their customer and prospect data is frequently incorrect, out of date and/or obsolete, according to Demand Gen Report research. For OEMs and manufacturers with channel networks, however, the problem is amplified – poor data quality impacts their own businesses, yet it also complicates their channel partners’ […]

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HP Pushing ‘Value Pricing’ To Ease Partner Sales

By Larry Walsh, Editor-in-Chief, Channelnomics Editor’s note: In light of a special editorial partnership, CMR is publishing a recent article from Channelnomics, written by Larry Walsh. Sometime this month, Hewlett-Packard Co. is expected to lose its crown as the world’s largest PC manufacturer. Lenovo Group Ltd. is already in a statistically tie for the shipping the […]

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CipherCloud Launches Cloud Encryption Partner Program

CipherCloud, a provider of cloud encryption and tokenization technology, has created a partner programs focused on bringing together leaders in the cloud technology world, including AppExtremes, DBSync, ClaimVantage, and Ping Identity. As a result, organizations using CipherCloud will be able to eliminate the data privacy, residency, security, and compliance barriers to cloud adoption, and are […]

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Demand Gen Report Announces Dates For 2013 Content2Conversion Conference

Demand Gen Report (DGR) recently announced dates for the second annual Content2Conversion Conference, to be held April 22-23, 2013, at the Times Center in Manhattan. The inaugural Content2Conversion Conference drew approximately 250 B2B marketing executives in fields ranging from high tech, telecom, health care and financial services, offering proven best practices to compete in the […]

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ChannelEyes Offers New Ways For Vendors, Partners And ISVs To Connect

The Problem: More channel players are turning to social media to build relationships with partners and end-users. While sites such as LinkedIn, Twitter and Facebook provide an open forum for vendors to share information, announcements and resources with partners, these sites may not be the most efficient way to get heard.   The Solution: ChannelEyes was […]

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ChannelChat: Dan Moseley, POS-X

In-person events and trade shows are mutually beneficial for vendors, distributors and resellers, according to Dan Moseley, President of POS-X, creating a more engaging way for organizations to connect, collaborate and learn from each other. “A lot of our partners and dealers attended this year’s RetailNOW,” Moseley said. “The big thing for us is it’s […]

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ChannelChat: Barry Wise, Epson

Barry Wise, Senior Industry Marketing Manager for Epson noted that resellers and vendors are collaborating, “working together as an industry organization. The benefits are to the retailer. With the RSPA certification and the cross-groups here representing different technologies, it is one of the most beneficial trade shows…for channel partners and vendors working together.” He added […]

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