Author Archives
Exploring New Technologies in PRM
Within the last 12 months, a host of new technologies have emerged, all developed to better support partner networks. Because partners are essential to a manufacturer’s success, it is more important than ever for organizations to track and manage reseller sales and marketing progress efficiently. Partner Relationship Management (PRM) allows manufacturers to maximize the overall […]
Act-On Unveils Partner Exchange Program To Help Connect Customers With Optimal Solutions And Services
Act-On Software, a marketing automation company that focuses on large enterprises and mid-sized organizations, has announced the inception of the Act-On Partner Exchange (APEX), which was developed to connect its growing customer base to its array of business partners. The new offering will act as a resource for Act On’s 1,000-plus customers seeking new products […]
ChannelChat: Nick D’Alessio, Dell
Connecting with the retail reseller community is key for Dell’s go-to-market strategy, according to Nick D’Allesio, Retail Marketing Strategist at Dell, Inc. “Dell’s partner program has been a big kept secret within our retail efforts,” D’Allesio said. “It’s very beneficial for us to meet with resellers who don’t know we have a partner program, get […]
Think Twice Before Emailing To Your CRM Database
By Rich Harrison, CEO, SMTP.com SMTP.com is regularly approached by well-intentioned marketing directors with a “great idea”: Why not capitalize on the countless email addresses sitting in our CRM application via an email marketing campaign? It doesn’t matter if they are large Fortune 1000 companies or small businesses; to them, this is great idea. From […]
ChannelChat: David Gosman, pcAmerica
As new tools and technologies continue to be released at a rapid pace, trends in retail, restaurant and hospitality will evolve at a more rapid pace. Mobile in particular has had an incredible impact on new partnerships and releases from companies across the channel, as well as the engagement strategies retailers, restaurants and other organizations […]
ChannelChat: Justin Scopaz, Ingram Micro
As a distributor, Ingram Micro’s main obligation and goal is to connect its reseller partners with the optimal hardware and technology providers for their solutions. At RetailNOW, the company had the unique opportunity to access both sides of the channel, network and learn more about trends that are shaking the industry. During this episode of […]
ChannelChat: Dina Moskowitz, SaaSMAX
The cloud and managed services both are presenting solution providers a new opportunity to boost awareness. Similarly, these new market developments are allowing a more seamless way for resellers to offer new solutions and services. However, reaffirming data security and PCI-compliance remains an ongoing struggle for organizations, according to Dina Moskowitz, CEO of SaaSMAX. During […]
ChannelChat: Kathleen Curry, NCR
Kathleen Curry from NCR discusses the company’s goals for the RSPA RetailNOW event in Las Vegas. “A big part of NCR’s vision is around the consumer – our customers’ customers. We talk with our partners about how the consumer has changed.” She also talks about how VARs can leverage mobile to increase their value to […]
ChannlChat: Erick Vlugt, VeriFone
Erick Vlugt from VeriFone shares insights about attendance at the RSPA RetailNOW event in Las Vegas. “Eight out of 10 retailers use VeriFone right now,” he noted. “A good part of that success is working with our channel partners.” The event is a “two-way conversation” about what the partners need and what VeriFone needs, Vlugt […]
How Do You Define A Lead?
The constant conflict between sales and marketing can be solved by both teams establishing a solid set of characteristics or qualifications that make a lead. However, how does an organization go about setting these guidelines? This infographic from The ALEA Group helps B2B companies understand what makes the ideal lead.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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