Channel Marketer Report

Author Archives

Todd Michaud Unveils The New Opportunity For Channel Relationships

Part 1 Part 2 Marketers need to think more like sales teams, according to Todd Michaud, CEO of Power Thinking Media. In fact, due to the always-on, personalized nature of social media and mobilized tools and solutions, marketers must think of every communication as a new sales opportunity. During this episode of ChannelChat, Michaud shares […]

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Cisco Study Reveals The Current State Of IT Cloud Migration

The growing prominence of cloud computing and cloud-based solutions is coming more to the forefront, especially within the IT sector. Although industry benchmarks have pointed to this transition to the cloud and managed services, new research from Cisco indicates that IT decision-makers are facing an array of challenges during their transition to cloud-based applications.

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RPE Named Top Retail Specialty Consultant By JDA Software

Retail consulting firm RPE was appointed as Americas Retail Top Specialty Consultant by JDA Software Group, a provider of supply chain solutions, during the JDA Alliances 2012 Leadership Awards. The ceremony was held during the JDA FOCUS conference, which took place April 29 to May 1, 2012, in Las Vegas. “We align our customers with […]

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ChannelViews: 5 Tips for Spring Cleaning Your Partner Program

 By Erich Flynn, CEO, TreeHouse Interactive Now that the new year is in full swing, it’s a good time to look at your partner program and make adjustments. Whether you do it now or later, you should review your program at least once per year. Here are some review items to get you started.

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Purechannelapps Expands Operations To The U.S.

More channel organizations are weighing the benefits of social sharing and engagement for demand lead generation. Following the launch of purechannelapps in June 2011, and a successful partnership with Acronis, a disaster recovery and data protection solution provider, the company has opened U.S. offices in Austin, Texas. The expansion of purechannelapps will help the organization […]

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Top 10 Channel Consultancies Revealed: Leading Sidekicks For Powering-Up Partner Marketing

To help vendors/manufacturers provide channel and affiliate partners with the right tools and solutions to generate optimal demand, Channel Marketer Report scoured the channel marketing universe in search of leading consultancies and agencies in the space. We are excited to introduce to you these Top 10 companies capable of stepping up as your channel sidekick, […]

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The State Of Channel Marketing Consultancies & Agencies: Industry Trends Point To Need For Marketing Guidance, Support And Reporting

Lead and demand generation programs are vital to the success of sales initiatives and funnel performance, especially for OEMs, vendors and manufacturers that operate in a tiered and complex structure. Although industry research points to a growing need for qualified partners and efficient reporting on marketing progress, channel and affiliate partners are struggling to obtain […]

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ChannelViews: How To Drive Channel Engagement And Productivity With Partner Badges

By Patrick Shea, Channel Marketing Manager at HubSpot Badges. Your channel partners want badges. Badges help them differentiate themselves in a crowded marketplace. They are proof of association, skill and legitimacy. Featured on a PowerPoint slide, in the side margin of a homepage, or tucked into the back cover of an E-book, a badge signifies […]

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Kaspersky Partner Conference Brings Connectivity To The Forefront

Kaspersky Lab, an antivirus software provider, will be holding its annual partner conference May 10-13, 2012, at the Atlantis Resort in the Bahamas. The four-day event will include two days of in-depth educational sessions, intimate discussions with company executives and memorable excursions to further the organization’s relationships and build stronger connections among partners, according to […]

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ALEA Group CEO Discusses The Channel Marketing Shift

To make an effective transition into more personalized lead and demand generation strategies, channel marketers should look at the task as a marathon, not a sprint, according to Louis Foong, President and CEO of The ALEA Group, Inc. During this episode of ChannelChat, Foong discussed the extreme shift that is taking place in the B2B […]

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