The growing prominence of cloud computing and cloud-based solutions is coming more to the forefront, especially within the IT sector. Although industry benchmarks have pointed to this transition to the cloud and managed services, new research from Cisco indicates that IT decision-makers are facing an array of challenges during their transition to cloud-based applications.
Retail consulting firm RPE was appointed as Americas Retail Top Specialty Consultant by JDA Software Group, a provider of supply chain solutions, during the JDA Alliances 2012 Leadership Awards. The ceremony was held during the JDA FOCUS conference, which took place April 29 to May 1, 2012, in Las Vegas. “We align our customers with […]
By Erich Flynn, CEO, TreeHouse Interactive Now that the new year is in full swing, it’s a good time to look at your partner program and make adjustments. Whether you do it now or later, you should review your program at least once per year. Here are some review items to get you started.
To help vendors/manufacturers provide channel and affiliate partners with the right tools and solutions to generate optimal demand, Channel Marketer Report scoured the channel marketing universe in search of leading consultancies and agencies in the space. We are excited to introduce to you these Top 10 companies capable of stepping up as your channel sidekick, […]
Lead and demand generation programs are vital to the success of sales initiatives and funnel performance, especially for OEMs, vendors and manufacturers that operate in a tiered and complex structure. Although industry research points to a growing need for qualified partners and efficient reporting on marketing progress, channel and affiliate partners are struggling to obtain […]
By Patrick Shea, Channel Marketing Manager at HubSpot Badges. Your channel partners want badges. Badges help them differentiate themselves in a crowded marketplace. They are proof of association, skill and legitimacy. Featured on a PowerPoint slide, in the side margin of a homepage, or tucked into the back cover of an E-book, a badge signifies […]
Kaspersky Lab, an antivirus software provider, will be holding its annual partner conference May 10-13, 2012, at the Atlantis Resort in the Bahamas. The four-day event will include two days of in-depth educational sessions, intimate discussions with company executives and memorable excursions to further the organization’s relationships and build stronger connections among partners, according to […]
To make an effective transition into more personalized lead and demand generation strategies, channel marketers should look at the task as a marathon, not a sprint, according to Louis Foong, President and CEO of The ALEA Group, Inc. During this episode of ChannelChat, Foong discussed the extreme shift that is taking place in the B2B […]
By Tracy Delphia, Senior Marketing Analyst and Vaughn Aust, VP, Client Solutions, hawkeye Like most ecosystems, the channel is continuing its evolution to adapt to a changing environment. The Great Recession, which started around 2008, punctuated channel change and quickly drove adoption of Software-as-a-Service and created quite a cloudy outlook for the channel. We are […]