Channel Marketer Report

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Springboard Retail Creates New Partner Program

Springboard Retail, a cloud-based POS and retail management solution provider, has launched a channel partner program designed to help technology businesses better target local, regional and national retailers by offering an end-to-end solution. The Springboard Retail Partner Program consists of two subprograms: a referral program that can help partners extend their POS and retail management […]

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OneView Recognized As hybris ISV Solution Partner Of The Year

OneView Commerce, a digital commerce solution provider for retailers, has been selected by hybris, an SAP company, as its Independent Software Vendor (ISV) Solution Partner of the Year. The news was released at hybris’ annual global partner summit in Munich, Germany. With the award, hybris recognizes the integration of the hybris platform into the OneView […]

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TIE Kinetix And Objectif Lune Launch Network For Electronic Document Exchange

TIE Kinetix, a provider of B2B e-Commerce and through-partner marketing automation solutions, has launched the Connected Business Network in conjunction with Objectif Lune, a communication management software provider. The cloud-based network is designed to help users discover and exchange electronic documents. The network also positions value-added resellers (VARs) and system integrators (SIs) to increase their global […]

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ScanSource Unveils New Cloud Service Program To Expand Reseller Offerings

ScanSource, a value-added distributor of specialty technology products, has launched a new cloud services program to bring resellers a broader set of solutions and offerings. The program also is poised to help boost partner efficiency by making cloud applications, solutions and support accessible within a single location. With the ScanSource Cloud Services program, resellers can […]

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What To Include In A Buyer Persona [Infographic]

By creating buyer personas, organizations can get a better understanding of their target customers and create more effective marketing programs. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the 9 key components of buyer personas.

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What MSPs Will Need To Keep Pace For The Future Of The Cloud

By Rob Rae, VP of Business Development, Datto Business data has evolved; the information that used to live only on a server at a company site has gone everywhere. Today, enterprises or their channel partners are managing data from on-premise locations, within the cloud, in virtual environments or in the Software-as-a-Service (SaaS) applications they use […]

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Investors Take Majority Stake In TreeHouse Interactive, Plan Expansion

Investment firm Kennet Partners and co-investor Joe Wang have acquired majority ownership of TreeHouse Interactive, a provider of partner relationship management and marketing automation solutions. The financial terms of the deal were not disclosed. Wang, who previously served as President and CEO of LANDesk Software, will take over as Chairman and CEO of TreeHouse Interactive. […]

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Newmine Joins The Demandware LINK Affiliate Program

Newmine, an omnichannel retail consulting firm, has joined the LINK Affiliate program from Demandware. The partnership will position Newmine to provide strategy, planning and execution services to Demandware clients. The LINK Affiliate partner program is designed to provide retailers and brands with a variety of service and solution providers that can help them create more compelling commerce […]

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Blackhawk Engagement Solutions Provides Incentives For All Sales Behaviors

Problem: Today, most vendors only incentivize their reseller partners on sales, versus sales behaviors. However, most channel managers know that their best partners are engaged in behaviors that can drive sales, such as lead generation, deal registration and more. So, why not incentivize more than just the end result? Oftentimes, because it’s too complex. According […]

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