Channel Marketer Report

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Emerald Expositions Acquires CMR Publisher, G3 Communications; Expands Event & Content Portfolios

Emerald Expositions, a leading B2B trade show and conference producer specializing in the retail and technology sector, has acquired G3 Communications, the parent company of Channel Marketer Report  — as well as the producer of the B2B Marketing Exchange event series. Through its unique mix of physical and digital events, publications and marketing services, G3 helps B2B organizations […]

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SalesHood, A Sales Enablement Platform Provider, Offers Version To Support Channel Programs

SalesHood, a provider of a sales enablement platform and community, is now offering an onboarding, training, coaching and content tool for partners. The new solution, PartnerHood, allows channel managers to implement a partner enablement strategy that promotes community and supports competition. “With SalesHood, we built a set of enablement automation processes that help companies perform […]

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To Optimize Your Partner Marketing Program, Start With An Audit

By David Pereira, President and CEO, GET LIFT Agency Channel marketing leaders are always striving to improve their partner marketing programs in an effort to increase pipeline and engagement. One of the best ways to identify areas of optimization is to have an experienced, outside third-party do a thorough audit and assessment of your channel […]

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Citrix Kickstart Program Boosts Ready-To-Market Partners’ Demand Gen Efforts

At the SiriusDecisions Summit earlier this year, the Citrix Partner Kickstart initiative was selected as a Channel Marketing Program of the Year. Citrix, a digital workspace platform supplier, launched the comprehensive program in 2018 to help partners generate demand and accelerate opportunities by providing them with marketing and enablement resources and training and support for […]

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Impact Introduces Technology To Identify Effective Influencer Partners

Impact, a partnership automation technology provider, is offering a new solution enabling organizations to identify effective influencers, mobile app partners, content creators, premium publishers, and more. The solution allows users to browse and query by key characteristics like channel, geography, and audience demographics to ultimately choose best-fit partners that align with business and campaign goals. […]

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Influencer Partner Programs Gaining Traction With B2B Marketers

The role of non-transacting partners – especially influencers – is expanding greatly, according to Jay McBain, Forrester’s principal analyst of channel, partnerships and alliances. In a Forrester study published earlier this year, McBain is advising channel leaders to re-examine the mix of their partner population and take steps to amend it with a good mix […]

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Webinfinity Offers Engagement Automation Engine To Optimize Partner Portals

Webinfinity has launched its Engagement Automation Engine, a purpose-built solution to drive faster time-to-engagement with partner portals at less cost than traditional business models. Specifically designed to automate and drive user engagement, the engine’s engagement intelligence, dynamic curation capabilities, and rules-driven personalization combine to quickly configure on-demand experiences for any type of user, in any […]

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Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey

For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]

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Crossbeam, Provider Of Client Data Sharing Platform, Receives $12.5 Million In Series A Funds

Crossbeam, a provider of a collaborative data platform that enables vendors and their partners to determine overlapping accounts, has announced a $12.5 million Series A round led by FirstMark Capital, with participation from existing investors Uncork Capital and Slack Fund. Founded in 2018 and headquartered in Philadelphia, Crossbeam was launched to address a problem that […]

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Axcient Offers Marketing Enablement Portal To Help MSPs Drive More Sales

Axcient, a business availability and cloud migration solutions provider, has introduced a new marketing enablement tool for its partner community. The Axcient Marketing Portal (AMP) enables managed services providers (MSPs) to build comprehensive marketing programs simply and scale their company’s marketing efforts. “Marketing is an essential function to drive more sales,” said Axcient’s Director of Product […]

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