Channel Marketer Report

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6-Session Bootcamps Drill Participants on How to Accelerate Development of Successful Channel Programs

AchieveUnite, a provider of consultancy services and business programs for channel-focused companies, has launched a six-week course designed to help professionals develop and deliver a unique channel strategy that fits their business needs and drives value for their partners. The course, called the Channel Acceleration Bootcamp, has been designed to help participants understand the fundamentals […]

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Channel Sessions At B2B Marketing Exchange To Help Partner Marketers Chart New Program Road Maps

Channel marketing will be well-represented at the B2B Marketing Exchange (B2BMX) as the conference moves to a new venue, the Hyatt Regency Scottsdale, February 25 – 27. The channel marketing track, which was added to the conference last year, has been expanded to include eight sessions and a workshop. Laz Gonzalez, chief strategy officer, Zift Solutions, returns to […]

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ZINFI Expands PRM Platform with Community/Partner Collaboration Module

ZINFI Technologies, Inc., a provider of unified channel management (UCM), through-channel marketing automation (TCMA) and partner relationship management (PRM) solutions, has expanded its partner relationship management platform with an expanded community module with state-of-the-art collaboration capabilities. The advanced community capabilities enable dynamic collaboration among users across all core application areas, including business planning, contract management, lead […]

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Allbound To Focus on Product Development with $3.6 Million in New Funding

Allbound, a partner relationship management (PRM) platform provider, has received a significant investment in Series A funding led by Canal Partners with other investors including KLH Venture Partners, Tallwave Capital, Arizona Founders Fund, and Stout Street Capital. In total, $3.61 million has been raised to advance product development within the Series A round, resulting in a total […]

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Forrester Infographic Provides Overview of Expanding Ranks of Channel Software Providers

Forrester Research has published an infographic offering a fairly comprehensive view of the companies providing channel software today. The 106 companies, ranging from large enterprise software vendors to start-up providers of point-solutions, are grouped into six major categories supporting: Partner relationship management (PRM) Through-channel marketing automation (TCMA) Channel incentives and program Channel data management (CDM) […]

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Through-Channel Marketing Support Earns Partner Loyalty, Survey Finds

A recent survey by OneAffiniti, a through-channel marketing support company, discovered that vendors can win the loyalty of a large percentage of their partners by offering marketing support programs. Monetary incentives were tagged as the most popular motivator by two-thirds of the respondents. But 40% of the partners said that offers of marketing services make […]

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Daniel Hawtof Joins WorkStride as Chief Product Officer

Daniel Hawtof has been named Chief Product Officer at WorkStride, a provider of channel incentive and employee recognition solutions. In this role, Hawtof will be responsible for driving the launch of platform product enhancements as well as developing the future product development roadmap and go-to-market strategy. Prior to joining WorkStride, Hawtof  was Vice President of […]

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Automated, Content-Rich Social Media Sharing Programs Are Winning Partner Support

Compelling partners to lend a hand with many of the marketing chores necessary to generate leads and drive revenue remains a significant challenge, channel marketers complain. But increasingly, channel partner participation in social media amplification is on the rise. For example, when Xerox announced that it was undertaking a massive effort to make it easier for partners to do […]

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Ingram Micro Boosts Partner Enablement with New Digital Marketing Platform

Ingram Micro has launched a new digital marketing program. Designed to enable channel partners to establish a meaningful digital presence for their brands, Ingram Micro Partner Connect simplifies the complexities of digital marketing with personalized, premium digital marketing content delivered as-a-service. Launched in beta earlier this year with members of Ingram Micro’s Trust X Alliance community, the […]

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SYSPRO Launches PartnerUp Program To Drive Global Sales Growth

Earlier this summer, SYSPRO, a global provider of industry-built ERP software, launched its new channel partner program – PartnerUp — in the United States. The program represents the company’s commitment to working closely with a network of partners who share the same vision for simplifying success and providing an environment conducive to partners growth and profitability. The […]

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