Channel Marketer Report

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Channel Partners Seek To Be Better Marketers Of Their Own Brands & Vendors Too

Compelling partners to play a bigger role in lead generation may be a lighter lift for channel leaders. According to several surveys and reports released earlier this year, channel partners are making a greater effort to learn marketing basics, engaging with vendor through-channel marketing automation tools and services, and even making their own investments in […]

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Indirect B2B Technology Market Posts 6% Dollar Growth In First Quarter

The NPD Group’s B2B Distributor and Reseller Tracking Service reported that the indirect B2B technology market in the United States saw a 6% dollar growth in Q1 2019 compared to Q1 2018, and continued to exceed the U.S. GDP growth of 3 percent. During the quarter, software sales experienced 12% growth, while hardware dollar sales saw […]

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ChannelAssist Promotes Stevens To President

ChannelAssist, a channel incentive solution provider, has promoted Richard Stevens to President. He replaces David Auld, who remains as Chief Executive Officer. Stevens is an accomplished sales and marketing executive with more than 30 years experience in small, medium and Fortune 500 companies. He is experienced in building and leading teams, with a strategic and […]

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Forrester Taps Partner-Based Marketing As New Strategy To Serve Business-Unit Buyers

To ensure that increasingly demanding business-unit buyers are being serviced by partners that truly understand their needs, channel leaders should apply significantly more discipline to their partner recruitment and selection practices. In a new report, Partner-Based Marketing Accelerates Elusive Shadow Channel Engagement. Forrester’s Steven Casey, Principal Analyst, and Jay McBain, Principal Analyst – Channels, Partnerships […]

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Micro Focus Builds New Portal Experience To Support Unified Partner Program

Micro Focus, the giant software and information technology company, has launched a new partner portal to support its recently unified legacy partner programs. The new portal is designed to streamline and simplify the way partners engage with the company. Since Micro Focus merged with Hewlett Packard Enterprise (HPE) software in 2017, it hosted two separate […]

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WorkSpan Announces Integration Of Ecosystem Cloud Platform With Microsoft Dynamics 365

WorkSpan, an ecosystem cloud platform provider, in collaboration with Microsoft is enabling Microsoft Dynamics 365 customers to take better advantage of the growing ecosystem of partners engaged in build-with, market-with, and sell-with motions to accelerate innovation and bring joint solutions to their customers. With the integration of the WorkSpan platform, Microsoft Dynamics customers can orchestrate […]

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Zift Expands Strategic Alliance Program With New Partners In EMEA And The Channel Company

Zift Solutions, an enterprise channel management technology provider, is expanding its new strategic alliance program, the Zift Zone, into EMEA with the addition of bChannels, Blueprint CPQ, and LeadFabric. The Zift Zone is a marketplace connecting Zift customers to trusted and certified agencies, technology, and service providers, all of whom drive channel success. Zift also announced that The […]

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Preferred Agency Lists Help Partners Find Channel-Proficient Marketing Experts, Ensure Alignment/Compliance With Vendor Programs

A promising sign that partners are more eager to market themselves and the brands they represent is their increased engagement with marketing agencies referred by vendors. For example, at Sage, the business management solution provider, an agency-provided concierge service is being expanded by 50% to accommodate partner demand. “Our partners are telling us they want […]

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With Acquisition Of Averetek, E2open Extends Family Of Channel Support Solutions

E2open, a business systems solutions provider, has expanded its family of channel support solutions with the acquisition of Averetek, a through-channel marketing automation technology vendor. With the acquisition of Averetek, E2open offers businesses “unprecedented visibility and control of their indirect channel,” the company said in a press release. Averetek enables companies to engage their diverse […]

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CMR Names Leading Channel Practitioners, Industry Experts To Advisory Board

Channel Marketer Report (CMR) has assembled an editorial advisory board to help identify and understand the topics and trends most important to modern channel professionals. The quickening evolution of channel models, the expansion of partner ecosystems, and the ongoing development of robust channel management technologies has created a demand for sharper and more experienced insights […]

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