Author Archives
At HPE, Data Helps Find Sharpest Needles In Partner Haystack
Channel marketers are becoming increasingly selective in choosing partners to participate in specific marketing campaigns. Employing new technologies to discover which partners are more capable of supporting modern marketing initiatives or have demonstrated support of their brands, channel leaders are boosting the effectiveness of their through-channel marketing programs. Laura Seymour, Senior Director, Global Partner Marketing […]
Impact, An Influencer And Affiliate Marketing Platform Provider, Gets $150 Million In Funding
Impact, a global partnership management platform provider, announced $150 million in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment brings Impact’s valuation to $1.5 billion. Impact’s latest round of funding will enable the company to accelerate its investment in partnership automation innovation, increase channel partnerships, and scale […]
Partner Program Leaders To Reconvene For In-Person Sharing At #B2BSMX In Boston, August 9-11
B2B Sales & Marketing Exchange (B2BSMX) is returning to its live and in-person format at the Encore Resort & Casino in Boston, August 9-11. Hosted virtually last October, the educational and networking event offers partner program leaders a robust agenda of presentations addressing emerging opportunities and challenges in business ecosystem optimization. Larry Walsh, CEO and […]
At Poly, Making Its Partner Portal Even More Personal Continues To Boost Engagement
At last month’s B2B Marketing Exchange – Next-Level ABM, CMR had the opportunity to follow up with Jennifer Judy, Senior Director of Global Partner Experience at Poly, on the 2020 launch of a new portal to support a merged channel ecosystem. Out of the gate, the capabilities of the new personalized portal were pretty impressive, […]
Netskope Enables Partners To Win Soaring SASE Opportunities
With the soaring adoption of secure access service edge (SASE) architecture, providers have been making significant efforts to enable their channel ecosystems to meet the on-going demand. Earlier this year, for example, Netskope launched Netskope Prime, an invitation-only program for distinguished Netskope partner technical experts. The intention of the program is to recognize and develop […]
INKY Supports Formal Channel Program With Partner Portal, Dedicated Sales & Tech Resources
INKY Technology Corporation, a next-gen email phishing protection solution provider, has announced the formal launch of its channel partner program for managed security providers (MSPs) and value-added resellers (VARs). The program provides MSPs and VARs with sales incentives, profitable margins, training, and sales and marketing support. Email security and phishing attacks continue to be critical […]
Ingram Micro Cloud Introduces New Marketplace-as-a-Service Model
Ingram Micro Cloud, operator of one of the world’s largest marketplaces of cloud solutions and services for the channel business, is offering a new Marketplace-as-a-Service model to help reseller partners fully automate and scale the next step of their cloud businesses. The offering enables Ingram Micro Cloud channel reseller partners to launch their own cloud […]
Allbound Builds Integration For HubSpot Platform
Allbound has built a certified integration for the HubSpot platform and joined HubSpot’s App Partner Program. HubSpot, a leading customer relationship management (CRM) platform, works hand-in-hand with app partners to help grow their business through extending the product value of their apps, and distributing quality apps through the HubSpot App Marketplace. This enhances the channel sales capacity […]
360insights, Webinfinity Announce Strategic Partnership To Enhance Each Company’s Solutions
360insights, a channel incentives management (CIM) provider, has announced a strategic partnership with Webinfinity, an ecosystem orchestration technology company. 360insights will work with Webinfinity to create an exclusive version of its technology specifically designed to increase ease of use and adoption with its client user community. Additionally, 360insights will tap Webinfinity’s UX/UI technology to bolster […]
Channel Leaders, Partner Program Experts To Zero In On Segment-Specific Marketing At B2BMX Conference
Prominent partner marketing practitioners and leading channel program experts will explore the benefits of implementing segment-specific or account-based marketing initiatives with partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The Next-Level ABM theme was selected after a review of feedback from attendees of the B2B Marketing Exchange On-Line Experience held in February. Post-event […]
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