Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, announced a collaboration with Microsoft Dynamics 365 to offer an integrated technology solution for partner programs. By eliminating the tracking of data in multiple platforms, companies with channel partner programs will now be able to manage data seamlessly between ZiftONE […]
Content marketers are well advised to take a customer-centric approach to crafting materials. According to Demand Gen Report’s “2022 Content Preferences Survey Report,” 49% of respondents said the content must tell a strong story that resonates with their buying committee and 41% said the content should be packed with shareable stats and quick-hitting insights. Furthermore, […]
BlackBerry Limited has today announced a number of enhancements to the BlackBerry Partner Program to help Managed Security Service Providers (MSSPs) capture the exploding demand among small and medium-sized businesses (SMBs) for managed extended detection and response (XDR) services. The size of the market for products like BlackBerry’s CylanceGUARD, CylancePERSONA, and CylanceGATEWAY is expected to grow from $22.45 […]
A significant number of channel partners clearly are not getting the memos that utilizing MDF or co-ops can be good for their business. According to the State of Local Marketing in Manufacturing Report by BrandMuscle, an integrated local and channel marketing solutions provider, partners leave 46% of their corporate or co-op funds on the table. […]
Crossbeam, a provider of a collaborative data platform that enables vendors and their partners to determine overlapping accounts, has acquired Partnered, the account-based networking tool maker. Bob Moore, Crossbeam’s Co-Founder and CEO, announced the acquisition in a blog post from the company’s two-day conference in Philadelphia, Supernode. The purchase of Partnered “is a natural step in […]
Nextiva, a cloud communications company, has unveiled a new partner program designed to support partners’ preferred growth models. The program, NextivaONE, is built for partners of all types, allowing them to keep pace with the rapidly changing UCaaS and CCaaS markets while expanding their service portfolios and building their revenue streams with Nextiva solutions. “Every […]
Blackpoint Cyber, a technology-focused cybersecurity company, has appointed Christine Gassman as Director of Channel Engagement to lead and expand the company’s managed service provider (MSP) channel strategy and upcoming partner program. Most recently, Gassman was Director of Global Channel Engagement at Armor Cloud Security, a global cloud security company for MSPs. In her 15-year career, Gassman […]
LiveVox, a cloud-based provider of customer service and digital engagement tools, has launched a new channel program. The program, ACTivate, provides LiveVox’s new and existing partners, including master agents, technology solution brokerages, solution providers, and managed service providers with tools to market and sell the company’s blended omnichannel capabilities to new customers. “We’ve seen incredible […]
Reveal, a provider of a platform for partnership, marketing, and sales teams to generate revenue through their ecosystem, has announced a Series A funding of $50 million. The company, which was founded in 2020 as Sharework, allows companies to connect with businesses in their ecosystem to securely compare CRM data. The insights that can be […]
In a press release last October, Vade, a provider of AI-based threat detection, user awareness and incident response solutions, celebrated what it called “significant momentum around its channel program” in 2021. Vade’s second quarter was especially strong with the company reporting 60% growth in global channel sales between Q2 2020 and Q2 2021. “We’re excited that we […]