Channel Marketer Report

Case Study

Case Study: To Win SMB Business, Xerox Overhauls Channel Partner Platform

With more than 5,000 partners helping to boost Xerox’s global annual sales to $11 billion, it’s hard to imagine that the enterprise operated anything less than a well-run channel program. But when the company determined that the small and midsize business segment represented a significant opportunity for growth – and that 75% of the overall […]

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With ZINFI Support, NEC and Partner Teleco Collaborate To Successfully Seize Sudden Opportunity

When a partner recognizes a major opportunity for a vendor to benefit from an unexpected market opportunity, success can hinge on the ability of the brand to help the partner react quickly, efficiently, and effectively. Challenges When Toshiba announced that it was exiting the telecommunications business – suddenly leaving a number of dealers without a […]

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