Channel Marketer Report

Channel Data Management

It’s Time to Get Better Returns on Your Channel Capital Investments

By Ted Dimbero, Co-founder and Senior VP Services and M&A, Zyme Selling through indirect channels can sometimes feel like the blind leading the blind. Resale partners’ sales and supply data are available, but much of it is manually collected, months old and plagued with errors. Companies that leverage channel sales compensate for these inefficiencies with large […]

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