Channel Marketer Report

Channel News

Channel Leaders Have More Options For Program-Supporting Solutions, Forrester Reports

Channel practitioners have an expanded list of channel program solutions from which to choose. According to a recent review by Jay McBain, Principal Analyst of Channels, Partnerships & Ecosystems at Forrester, the number of companies offering channel program boosting solutions ticked up significantly to 159. Forrester’s previous review of the universe of channel technology solutions […]

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HPE Marketing Pro Program Aims To Support Partner Sales Of ‘As-A-Service’ Offerings

Hewlett Packard Enterprise has announced a comprehensive channel marketing program to to help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings. The enhanced marketing program was introduced as the company announced new HPE GreenLake cloud services and software. The expanded channel marketing programs and […]

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Tanium Announces Go-Live Of Partner Advantage Program

Tanium, a unified endpoint management and security platform provider, has launched its Tanium Partner Advantage program. First announced at the company’s inaugural Global Partner Summer at Tanium’s Converge conference in November, the new program reflects a partner-first mindset that extends to joint planning and market execution, and in-field business development and technical engagement. Tanium Partner […]

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Impartner Forms Advisory Board To Share Insights On Channel Program Best Practices

Impartner, a leading partner relationship management (PRM) and channel management platform provider has created the Channel Chief Advisory Board (CCAB), a group of top channel strategists focused on sharing best channel practices worldwide. The global group includes a ‘who’s who’ of channel thought-leaders including consultants, digital marketers, and channel services providers “Like CRM, PRM and […]

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Cloud Girls Rising Awards Honor Female Tech Leaders & Cloud Evangelists

Cloud Girls, a not-for-profit female Next-Gen Tech Think Tank, in collaboration with the Alliance of Channel Women, a not-for-profit organization dedicated to accelerating the growth of female channel leaders in technology, announced winners of the fifth annual Cloud Girls Rising Awards. The Cloud Girl Rising Trailblazer and Rising Star awards were created to honor women […]

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ZINFI Launches Its Unified Channel Management Platform on Microsoft Azure

ZINFI Technologies,  a provider of unified channel management (UCM) solutions and through-channel marketing automation and partner relationship management (PRM) technology,  has launched a version of its UCM platform on Microsoft Azure. The move to Microsoft Azure allows ZINFI to address multiple enterprise requirements related to platform DevOps, performance, security, availability, disaster recovery and compliance, and […]

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Improved Channel Visibility, Accelerated Processes Could Minimize Revenue Leakage

C-suite executives struggle to achieve effective revenue management, losing billions of dollars through revenue leakage, according to a survey by Model N, a provider of cloud revenue management solutions. Some 75% of the respondents believe they “leave money on the table” and must do better. According to Model N’s 2020 State of Revenue report, 82% […]

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To Recruit Partners More Effectively, Develop Ideal Reseller Personas First

SaaSMAX, a channel-focused services provider, has been sharing insights into the process of more effectively and efficiently building channel ecosystems by developing robust ideal reseller personas. In a series of webcasts, the company has shared detailed instruction on the criteria to include in a partner persona and recommendations on how to find and contact appropriate […]

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New Relic Enhances Partner Program To Engage Broader Channel Ecosystem

New Relic, a comprehensive cloud-based observability platform built to help customers create more perfect software, announced enhanced partner programs from the New Relic Partner Network (NRPN). NRPN was designed for ease of engagement and flexible business models, and built for partners to leverage the New Relic observability platform as they go to market with a […]

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Digital Transformation Platform Provider Q2E Awarded Gamification Patent

Q2E, provider of a cloud-based digital transformation platform, has been awarded a second U.S. Patent in the area of gamification. The patent covers expanded features, including the ability to pull data from third-party applications such as CRM, engineering, sales and operations which can then be used in accumulating and calculating points. Managers and administrators can […]

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