Channel Marketer Report

Channel News

ZINFI And SugarCRM Partner To Offer Integrated CRM-PRM Solution

ZINFI Technologies, a unified channel management (UCM) solutions provider and supplier of through-channel marketing automation and partner relationship management (PRM) software, and SugarCRM, a customer experience applications vendor, are offering an integrated CRM-PRM solution. ZINFI’s PRM platform is powered by a set of do-it-yourself tools for small to large enterprises to automate and manage their channels effectively. ZINFI’s […]

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Channel Marketing Track At B2B Marketing Exchange To Focus On Surpassing Goals, Busting Barriers In 2020

Transforming channel marketing programs to address prevailing challenges and seize new business opportunities will be addressed by the profession’s most influential thought-leaders at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, attendees will hear how channel professionals will strive to exceed expectations and hurdle obstacles by optimizing […]

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Ingram Micro Cloud Boosts Vendor-Partner Collaboration With Go-To-Market Automation Program

Ingram Micro Cloud announced the global availability of its Go-to-Market Hub for partners and the Go-to-Market Builder for vendors. The Go-to-Market Hub provides partners with a single destination for through-channel marketing automation, with sales enablement content and tools across the Ingram Micro Cloud portfolio of cloud products. The Go-to-Market Builder provides vendors with a tool to […]

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ConnectWise Announces Strategic Partnership with Webinfinity

ConnectWise, a leading provider of business automation software for technology solution providers (TSPs), has announced a strategic partnership with Webinfinity, a provider of SaaS-based solutions for driving personalized engagement at scale. ConnectWise also announced its acquisition of Continuum and ITBoost. The convergence of ConnectWise’s platform with the service-enabled RMM, security and NOC/SOC and Help Desk […]

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Heather Tenuto Joins Zift As Chief Revenue Officer

Channel leader Heather Tenuto has joined Zift Solutions, the enterprise channel management solution provider, as chief revenue officer. Prior to joining Zift, Tenuto was VP of SMB Sales and Indirect Channels at Office Depot, and Vice President of Channels at ShoreTel. In her new role as CRO, Tenuto will be responsible for optimizing sales strategy […]

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Impartner Receives $20 Million in Growth Capital From Vector Capital

Impartner, a channel management platform provider, has received $20 million in growth capital financing from Vector Capital, a global private equity firm specializing in transformational investments in technology businesses. The financing will allow Impartner to further accelerate its growth by increasing sales and marketing expenditure and acquiring complementary technologies. “Impartner has a proven track record of helping […]

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Emerald Expositions Acquires CMR Publisher, G3 Communications; Expands Event & Content Portfolios

Emerald Expositions, a leading B2B trade show and conference producer specializing in the retail and technology sector, has acquired G3 Communications, the parent company of Channel Marketer Report  — as well as the producer of the B2B Marketing Exchange event series. Through its unique mix of physical and digital events, publications and marketing services, G3 helps B2B organizations […]

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SalesHood, A Sales Enablement Platform Provider, Offers Version To Support Channel Programs

SalesHood, a provider of a sales enablement platform and community, is now offering an onboarding, training, coaching and content tool for partners. The new solution, PartnerHood, allows channel managers to implement a partner enablement strategy that promotes community and supports competition. “With SalesHood, we built a set of enablement automation processes that help companies perform […]

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Impact Introduces Technology To Identify Effective Influencer Partners

Impact, a partnership automation technology provider, is offering a new solution enabling organizations to identify effective influencers, mobile app partners, content creators, premium publishers, and more. The solution allows users to browse and query by key characteristics like channel, geography, and audience demographics to ultimately choose best-fit partners that align with business and campaign goals. […]

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Webinfinity Offers Engagement Automation Engine To Optimize Partner Portals

Webinfinity has launched its Engagement Automation Engine, a purpose-built solution to drive faster time-to-engagement with partner portals at less cost than traditional business models. Specifically designed to automate and drive user engagement, the engine’s engagement intelligence, dynamic curation capabilities, and rules-driven personalization combine to quickly configure on-demand experiences for any type of user, in any […]

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