Channel Marketer Report

Channel News

Impartner Enhances PRM Technology with Data-Assisted Decision-Making Capabilities

Impartner is offering enhanced data-assisted decision-making capabilities with the Fall ’18 release of its partner relationship management (PRM) technology. It’s upgrade solution will now mirror transactional data into a data lake optimized for analytics. As the technology learns, the company said, it will provide predictive, prescriptive data-backed recommendations to channel manager to help them continually […]

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Vendors Say Slow Adoption of Data Management, Digital Marketing Best Practices Will Impede Success of Small and Midsize Partners

The successful collection, management and analysis of data will be critical to the success of small and medium channel partners in 2019, according to a recent survey by the Channel Institute, a training and certification body for channel business professionals. Channel marketers continued to raise concerns about the ability or interest of their small and […]

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Winn Technology Group, Averetek Partner On Collaborative Marketing Solutions

Winn Technology Group and Averetek have entered into a strategic partnership, establishing collaborative marketing solutions for clients in the technology sector. The partnership between Winn and Averetek will expand the combined expertise of both firms in the channel marketing arena. Averetek, a provider of channel marketing software, has enhanced its lead generation platform with the […]

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Zoom Updates Channel Program to Facilitate Reseller, Referral Partner Participation

Zoom, an enterprise video communications technology provider, has introduced a new channel charter featuring a series of initiatives designed to make the experience of working with the company easier and more profitable for reseller and referral partners. The channel charter is a focal point of Zoom’s program to expand its global footprint, grow into new customer […]

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Xerox Reinforces Commitment to Partners with New Marketing Resources, Re-Designed Portal

Xerox is enabling its channel partners with a new set of marketing resources to help them market and sell the company’s managed print services and its ConnectKey-enable workplace assistants. The new resources and a re-designed partner portal reinforce Xerox’s commitment to deliver value-added benefits to its channel partner community, the company said. Now mobile-friendly and […]

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Allbound Taps Stephen Ceplenski as Chief Growth Officer

Stephen Ceplenski has joined Allbound, a partner relationship management (PRM) software provider, as Chief Growth Officer. Most recently, Ceplenski was Global Vice President of partner success and partner marketing at Marketo. Ceplenski joins Allbound at a time when market watchers see sales of PRM solutions and related technologies growing substantially. For example, earlier this year […]

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AlgoSec Builds New Channel Program to ‘Help Partners Uncover More Sales Opportunities’

AlgoSec, a provider of business-driven security policy management solutions, has launched a new global channel partner program. Developed specifically to enable partners to increase the value of both new and existing sales opportunities, give partners the resources they need to develop long-term customer relationships, and empower the partners to become trusted advisors to their customers, the […]

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The Alliance of Channel Women Teams with AchieveUnite to Offer Leadership Training Program

The Alliance of Channel Women (ACW), a not-for-profit organization of women who are in leadership, ownership and revenue-generating roles in the indirect sales channel of the telecom and IT industry, is partnering with AchieveUnite, a partner advisory company, to deliver a new virtual leadership program to its members. This first offering in this new program […]

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SnapLogic Updates Channel Program; New Portal To Provide Partners with Single Destination

SnapLogic,a self-service application and data integration solution provider, has made significant updates to the SnapLogic Partner Connect Program to enable global technology, service, and reseller partners to expand their enterprise integration and digital transformation capabilities and offerings. The company is now offering its partners a full curriculum of free sales and training to help them accelerate pipeline, […]

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ZINFI Enhances DIY Capabilities of Its PRM SaaS Application

ZINFI Technologies, Inc., a provider of unified channel management (UCM) solutions, through-channel marketing automation technology and partner relationship management (PRM) platforms, has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS application. The new capabilities were developed to address issues resulting from the rapid evolution of channel marketing automation, said the company […]

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