Channel Marketer Report

Channel News

Channel Institute Offers Certificates in Channel Management, Channel Marketing

The Channel Institute, a training body dedicated to promoting and developing the channel profession worldwide, announced the launch of its Certificate in Channel Management and Certificate in Channel Marketing courses. The certificate courses are the first business training certificates that have been reviewed and validated by the vendor-independent Industry Advisory Council, which is comprised of many […]

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Enhanced Impartner PRM Solution Enables Real-Time Content Editing, Portal Adjustments

Impartner, a leading supplier of partner relationship management (PRM) solutions, announced that its Spring ’18 software release now makes it possible for channel managers to edit content in real time. The release, which continues the company’s ongoing focus to provide powerful and nimble channel-management tools, also empowers channel managers to make changes to their partners’ […]

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ZINFI Applies Mobile-First Approach with Launch of its Next-Generation Channel Management SaaS Platform

ZINFI Technologies, Inc., a leading provider of Unified Channel Management (UCM) solutions, has launched its next-generation adaptive SaaS platform, version 9.0, to address core enterprise needs for security, scalability, stability, speed and simplicity via a fully mobile, flexible, configurable and connected platform. The new platform enhances the ability of enterprises to more productively manage their […]

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Study: Vendors Expect To Boost Channel-Generated Revenue in 2018

PartnerPath’s 2018 State of Partnering Study clearly indicated that channel programs are expected to drive more revenue for vendors. Almost three-quarters of the vendor respondents indicated their partner-driven revenues will increase in 2018. To make that happen, vendors said they are first and foremost looking to grow their ranks of systems integrators by an average […]

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Allbound Reports Record Fiscal Year Citing Global Strength of Indirect Sales and Channel Partner Programs

Allbound, a leading partner relationship management (PRM) platform provider, announced the results of a record fiscal year, tripling annual recurring revenue (ARR) year-over-year while surpassing 100 customers. Allbound’s growth has in large part been fueled by the success of its customers, as recently displayed from the company’s recognition as the leader in the Partner Management […]

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360insights Acquires Through-Channel, Strengthens Co-op Advertising Platform Capabilities

360insights, a leading supplier of channel management software and channel incentives, promotional analytics and channel insights technology, has acquired Through-Channel, a channel-focused marketing automation solution provider. The acquisition strengthens the existing co-op funds management capabilities of 360insight’s Channel Success Platform. The Through-Channel co-op advertising platform puts brands in control of a feature-rich system with an extensive […]

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Survey: Manufacturing Companies Upped Spending on Incentive Strategies in 2017

A majority of mid- to large-size manufacturing companies that use incentive strategies to boost sales, increase mindshare among channel reps, and get a competitive edge upped their investment in the tactics last year. According to a survey conducted by WorkStride, 83% of the respondents said they spent more on incentives in 2017 than in the […]

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At ImpartnerCON18, Vendors Advised to Broaden View of Desirable Partners

Channel executives are being encouraged to broaden their definition of desirable partners. At ImpartnerCON18, Impartner’s annual customer conference held in Salt Lake City, UT in February, speakers pointed to the decreasing ranks of traditional partners, the emergence of thousands of new agents, and what may well have the biggest impact on the way vendors go […]

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Channel Marketing Track Makes Strong Debut at B2BMX Conference

Channel marketing was apparently on the mind of many attendees at the 2018 B2B Marketing Exchange in Scottsdale, AZ last week. All of the four sessions included in the conference’s inaugural channel marketing track attracted healthy-size audiences. The channel track featured a who’s who of leading channel marketing executives. Maria Chien, Service Director of Channel […]

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Carol Giles Neslund Joins as a Principal at PartnerPath

PartnerPath, a leading provider of channel design and execution services, announced that Carol Giles Neslund has joined as a Principal of the firm. Neslund brings deep experience in sales strategy, route-to-market planning and leadership development that will help PartnerPath clients capitalize on channel growth opportunities.   Neslund’s executive and channel leadership roles with technology companies (Avaya, Seagate […]

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