Channel News
ZINFI Expands PRM Platform With Advanced Partner Onboarding Workflow Automation Capabilities
ZINFI Technologies, a provider of unified channel management, through-channel marketing automation and partner relationship management (PRM) solutions has enhanced its partner onboarding automation capabilities. The updated partner onboarding management module of ZINFI’s PRM platform allows organizations to automate the entire partner onboarding process, guiding partner users through a series of sequential steps and achievement levels. Specific […]
ZoomInfo’s New Partner Program Offers Dedicated CAM Support
ZoomInfo, a global leader in go-to-market intelligence solutions, has launched a new program that enables partners to build custom engagements with the ZoomInfo platform. The ZoomInfo Partner Program can be tailored to meet the needs of partners’ different business models, creating flexibility as companies evolve. Offering opportunities for solution or technology partners, ZoomInfo will assign dedicated […]
Marketplace Host Torchlite Offers Partner Engagement Platform
Torchlite, developer of a freelance marketplace for professional administrators, solution consultants, designers, developers, and marketers who specialize in building and optimizing cross-cloud Salesforce solutions, has launched the Torchlite Partner Engagement Platform. The new SaasS platform, designed as an affordable PRM solution, helps vendors engage and support their partner ecosystems by enabling creation of partner directories, automated payments, […]
OneAffiniti Adds Account Profiling Dashboard To TCM Platform
OneAffiniti, a provider of through-channel marketing solutions for global IT partners and brands, announced the launch of its insights hub with an account profiling dashboard, an addition to the company’s through-channel marketing (TCM) platform. OneAffiniti uses the platform to provide unique and tailored always-on marketing campaigns for partners that includes email marketing, social media content driving traffic […]
Gorilla Corporation Acquires Channel Marketing Platform Provider MarketingXpress
Gorilla Corporation, a global partner marketing technologies and services provider, has acquired MarketingXpress, a software company that specializes in building channel marketing platforms. With the acquisition, Gorilla will enhance its current offerings with MarketingXpress’ through-channel marketing automation (TCMA) platform — Partner Pulse — to serve its customer base with a broader ecosystem and more advanced […]
CloudBolt Rolls Out New Rainmaker Channel Partner Program
CloudBolt Software, an enterprise cloud management solution provider, has rolled out its new Rainmaker channel partner program. Created to better enable channel partners to market and sell its hybrid, multi-cloud solutions, the new program taps into joint marketing initiatives, market development funds, sales performance incentive funds and other incentives for partners to grow pipeline and […]
Bizzabo Launches Channel Program To Boost Its Event Platform Sales
Bizzabo, a provider of a single platform for in-person, hybrid, and virtual events, has launched a new channel program to enable a variety of partners to offer its proprietary event technology and industry expertise to prospects and clients. The company is targeting a range of partner organizations including companies that work with marketing and event […]
Engagement Matters In How EPOS Tiers Partners In New Channel Program
EPOS, an audio technology company, has launched a new channel program that is tiered by revenue and engagement level to ensure optimal support of the individual partner’s key competencies, as well as its needs and growth potential. The EPOS AMPLIFY program is enabled with a portal that is a go-to destination for necessary resources. In […]
Webinfinity Updates Partner Portal Solution With New Workflow Personalization Capabilities
Webinfinity, a partner portal solution provider, has updated its solution to accelerate user engagement through personalized workflows. Vendors can create personalized experiences for key processes such as contact onboarding, making it easier for users to learn about partner programs and practices. While Webinfinity provided workflow to support required business processes such as deal registration or […]
At B2BMX, Channel Experts Offer Strategies To Address Modern Partner Ecosystems And Marketplaces; Shore Up Program Basics
While many channel professionals still need to up their game on partner program basics, the ongoing evolution of the B2B buyer’s journey and growing client demand for holistic, needs-based solutions are requiring companies to rethink their go-to-market motions. That was the combined take-away from the channel agenda at last month’s B2B Marketing Exchange that stressed […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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