Channel Marketer Report

Channel News

Manufacturing Industry Partners, Dealers Spend Less On Marketing Activities

Channel partners and dealers in the manufacturing industry are spending substantially less on marketing than a cross-industry average, according to data collected by BrandMuscle, a provider of integrated local and channel marketing solutions. The shortfall in spending was partially attributed to a lack of confidence among channel partners and dealers that brands are properly committed […]

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Latest ZINFI Platform Supports Fully Automated, Attribution-Driven TCMA Capabilities

ZINFI Technologies, a unified channel management (UCM) solutions provider, has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing automation (TCMA) solutions. Campaign canvass—an advanced multi-touch, drag-and-drop campaign creation tool — allows organizations selling through the channel to […]

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WekaIO Channel Program Prioritizes Partners With Tech Firm, OEM Relationships

WekaIO has launched a global partner program for high-performance, scalable file storage for data- intensive applications. The WekaIO Innovation Network (WIN) equips partners with modern storage architecture solutions, technical expertise, and an enhanced value proposition that includes acceleration of data to technical computing GPU resources for breakthrough performance. WIN is the outcome of a strategy […]

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At Pivot3, With-Partner Planning Boosts Effective Co-Marketing, MDF Usage

Pivot3, a provider of intelligent infrastructure solutions, has enhanced its global partner program to maximize partner success and provide predictable profitability while bringing Pivot3 solutions to market. Aimed at deepening the company’s relationships with a compact networks of partners, the program’s enhancements include greater access to joint marketing funds and qualified leads, expanded training options […]

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Cohesity Enhances Channel Program To Recruit, Support Strong Partner Stable

Cohesity, a data management solution provider, has enhanced its channel partner program to meet the growing opportunities for partners globally. The program focuses on simplicity and transparency, with streamlined processes for incentives and market development fund (MDF) management, generous bonuses for bringing in new customers, as well as the ability to clearly differentiate partner capabilities. “Our enhanced […]

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Impartner Promotes Kerry Desberg To CMO

Impartner, a channel management platform provider, has promoted Kerry Desberg to Chief Marketing Officer (CMO). In this role, Desberg will be responsible for leading the strategy, planning and development of Impartner’s global marketing initiatives, continuing to build a worldwide marketing organization that can support the company through its next phase of growth. Desberg, who was previously Impartner’s […]

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ZINFI And SugarCRM Partner To Offer Integrated CRM-PRM Solution

ZINFI Technologies, a unified channel management (UCM) solutions provider and supplier of through-channel marketing automation and partner relationship management (PRM) software, and SugarCRM, a customer experience applications vendor, are offering an integrated CRM-PRM solution. ZINFI’s PRM platform is powered by a set of do-it-yourself tools for small to large enterprises to automate and manage their channels effectively. ZINFI’s […]

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Channel Marketing Track At B2B Marketing Exchange To Focus On Surpassing Goals, Busting Barriers In 2020

Transforming channel marketing programs to address prevailing challenges and seize new business opportunities will be addressed by the profession’s most influential thought-leaders at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, attendees will hear how channel professionals will strive to exceed expectations and hurdle obstacles by optimizing […]

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Ingram Micro Cloud Boosts Vendor-Partner Collaboration With Go-To-Market Automation Program

Ingram Micro Cloud announced the global availability of its Go-to-Market Hub for partners and the Go-to-Market Builder for vendors. The Go-to-Market Hub provides partners with a single destination for through-channel marketing automation, with sales enablement content and tools across the Ingram Micro Cloud portfolio of cloud products. The Go-to-Market Builder provides vendors with a tool to […]

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ConnectWise Announces Strategic Partnership with Webinfinity

ConnectWise, a leading provider of business automation software for technology solution providers (TSPs), has announced a strategic partnership with Webinfinity, a provider of SaaS-based solutions for driving personalized engagement at scale. ConnectWise also announced its acquisition of Continuum and ITBoost. The convergence of ConnectWise’s platform with the service-enabled RMM, security and NOC/SOC and Help Desk […]

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