Channel Marketer Report

Channel News

ScanSource Unveils New Cloud Service Program To Expand Reseller Offerings

ScanSource, a value-added distributor of specialty technology products, has launched a new cloud services program to bring resellers a broader set of solutions and offerings. The program also is poised to help boost partner efficiency by making cloud applications, solutions and support accessible within a single location. With the ScanSource Cloud Services program, resellers can […]

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What To Include In A Buyer Persona [Infographic]

By creating buyer personas, organizations can get a better understanding of their target customers and create more effective marketing programs. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the 9 key components of buyer personas.

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Investors Take Majority Stake In TreeHouse Interactive, Plan Expansion

Investment firm Kennet Partners and co-investor Joe Wang have acquired majority ownership of TreeHouse Interactive, a provider of partner relationship management and marketing automation solutions. The financial terms of the deal were not disclosed. Wang, who previously served as President and CEO of LANDesk Software, will take over as Chairman and CEO of TreeHouse Interactive. […]

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Newmine Joins The Demandware LINK Affiliate Program

Newmine, an omnichannel retail consulting firm, has joined the LINK Affiliate program from Demandware. The partnership will position Newmine to provide strategy, planning and execution services to Demandware clients. The LINK Affiliate partner program is designed to provide retailers and brands with a variety of service and solution providers that can help them create more compelling commerce […]

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Research Micro Study: National Brand Adoption Of Local Marketing

Through a survey of 100 marketing professionals from national brands, Balihoo uncovered that 39% of respondents believe it is critical to be able to direct consumers to nearby locations to purchase products and services. Want to know what’s making these brand marketers tick? Check out this infographic, which outlines the key findings from the Balihoo […]

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NanoLumens Names New VP Of Global Channel Sales

NanoLumens, a digital LED display manufacturer, has appointed Jeff Crowley as its VP of Global Channel Sales. The appointment positions the company’s senior management team to accelerate growth for its worldwide sales and marketing programs. Crowley brings more than 25 years of executive sales and marketing experience to NanoLumens. He has held various executive positions […]

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Marketing Advocate Acquisition, Customer Base Growth Drive Year-End Results For Zift Solutions

Zift Solutions recently announced financial results for the 2014 fiscal year, citing the strategic acquisition of Marketing Advocate and year-over-year customer base growth of 120% as key milestones. During 2014, Zift Solutions saw its employee base grow by 50% due to a combination of new hires and employees transitioning from the Marketing Advocate acquisition. The […]

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TreeHouse Interactive Sees 49% Revenue Growth In 2014

TreeHouse Interactive, a partner relationship management (PRM) and marketing automation solution provider, saw revenue increase by 49% from 2013 to 2014, according to a company release. The Reseller View PRM platform had the most significant impact on results, with revenue from the platform increasing by 98%. The total number of Reseller View users reached more […]

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Getting The Funds You Need To Drive Channel Growth

Channel teams can contribute to much or all of a company’s revenue. Yet sometimes, they are significantly underfunded and are unable to execute the campaigns and initiatives they desire. During an upcoming webinar, Laz Gonzalez of SiriusDecisions and Debra Delaney, CEO of CCI, will outline how channel teams not only can track and measure program results, but also relay […]

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LiveHive Partners With Act-On, Unveils New Sales Acceleration Features

LiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain additional insight  into how prospective buyers are interacting with content so sales reps can enhance their messaging. LiveHive offers sales engagement capabilities including real-time analytics, […]

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