Channel Marketer Report

Channel News

Infor Launches Micro-Vertical Product Program

Infor, a provider of business application software, has announced a new micro-vertical product program for partners based on the Infor Mongoose development framework. Unveiled officially at the Infor Americas Partner Summit in July 2013, the program is designed to provide partners with new opportunities to grow a profitable and sustainable business around Infor applications.  The […]

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Dell Adds Google Cloud Platform To Cloud Partner Program

Dell has announced that it intends to add the Google Cloud Platform and its compute, storage and application services to the Dell Cloud Partner Program in 2014. Developers and businesses worldwide through that belong to the Dell Cloud Partner Program will have access to the application services.  “Putting the power of cloud in our customers’ […]

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NQ Mobile Partners With Ingram Micro To Bring Security Apps To EMEA

NQ Mobile, a mobile internet services provider, has established a new partnership with Ingram Micro to distribute NQ Mobile security applications for Android devices throughout the EMEA region. “NQ Mobile’s agreement with Ingram Micro Mobility furthers our fight to safeguard mobile users’ safety and privacy in regions where these threats are rapidly rising,” said Geoff Casely, […]

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Invoca Increases Revenue By 650% With Bandwidth Integration

Bandwidth, an Internet and telephone service provider, announced that it has partnered with Invoca to enhance Invoca’s back-end call marketing automation software. The partnership was established to help improve Invoca’s API call marketing efficiency and user interface, while also supporting real-time optimizations that will provide call marketing to its current and future customers. Since offering […]

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BloomReach Launches New Partner Program

BloomReach, a Big Data marketing applications provider, has created a new partner program that will offer complementary BloomReach applications that can be  implemented without interfering with the partner’s current setup. The partner program is split into two separate groups. BloomReach Ready is a certification given to partners that are fully integrated with BloomReach mobile, organic […]

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3 Technology Trends That Can Boost Event Results

By Brian Anderson, Associate Editor A common mistakes marketers fall victim to while hosting an event is not creating a thriving community across channels before, during and after the show. Whether it is a live event, or an on-demand webinar, improving accessibility across channels is essential to maximizing the effectiveness — and attendee rate — […]

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5 Steps To Rescue Your #ChannelMarketing Funnel

As part of a channel network, you may experience a few “holes” in your marketing funnel. As a vendor or manufacturer, you may notice that at times, your content is not up to date or efficiently shared across your partners. Using content syndication, you can leverage your web site as the foundation of your marketing […]

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Demandware Adds Olapic, True Fit To LINK Partner Program

Demandware, a digital commerce solution provider, has announced that Olapic, a company that allows users to integrate their original photos and videos into e-Commerce websites, and True Fit, a personalization software provider and Big Data technology company, have become Demandware LINK Technology Partners. As a result of the partnership with Olapic, Demandware will allow clients […]

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Brainshark Increases Global Reach With ICT123 Partnership

Brainshark, a cloud-based business presentations solutions provider, has announced that it will partner with IT and telecommunications company ICT123 to offer Brainshark products across Australia, New Zealand and Asia. Through the partnership, ICT123 will be reselling Brainshark’s suite of products, which includes Brainshark On-Demand, the Brainshark Content Portal and SlideShark Team Edition. The partnership will also help ICT123, […]

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LiveHive Offers Detailed Analytics With New Engagement Platform

LiveHive, a sales engagement solution provider for channel players, has launched a new cross-platform solution that provides analytical insights into the relationships between vendors, partners and end-customers.  The new solution is designed to power up social selling across the channel ecosystem, enabling users to identify sales engagement patterns on social networks such as Google+ and […]

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