Channel Marketer Report

Channel News

Ugam Joins The Revionics Competitive Data Partner Program

Ugam, a managed analytics solution provider, has joined the Competitive Data Partner (CDP) Program from Revionics, a pricing and merchandise optimization company. All members of the partner program provide competitive data points that are accessible via the Competitive Data Connector and are delivered to the Revionics Price Optimization solution. By integrating data and insights from […]

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Neat Unveils Certified Partner Program

Neat, a small organization systems provider for small businesses, announced the launch of the Neat Certified Partner Program. The program is designed to help Neat users improve document and data management capabilities by offering them an assortment of hardware and software solutions. The partner network will accept members that offer systems and devices that can […]

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Datto Acquires Backupify

Datto, a hybrid cloud-based backup disaster recovery and continuity solutions provider, has acquired Backupify, a provider of cloud-to-cloud backup recovery solutions for SaaS applications, for an undisclosed sum. The acquisition will empower Datto to create a platform that will protect all business data, whether it is kept onsite or in the cloud. Together, the companies will protect […]

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Second City Taps SAVO To Expand RealBiz Shorts Sales Content Library

SAVO is collaborating with Second City Communications, the business solutions division of improvisational theater company The Second City. With the partnership, Second City will expand its RealBiz Shorts Sales content library to include sales enablement. “Sales — like most business — is an act of improve,” said Steve Johnston, President of Second City Communications. “We’ve […]

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Sales Cycle: What Content Goes Where? [Infographic]

The typical sales cycle extends across four stages: Pre-sales, initial sales, mid-sales and final sales. According to a survey from Eccolo Media, blogs and e-newsletters are most helpful in the early stages of the buying journey. Then, more detailed content formats, such as white papers, videos and tech guides, help them make an educated decision. […]

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Thinspace Partners With Xoom To Bring Desktop Virtualization To Texas SMB Market

Thinspace Technology Inc., a provider of cloud client and virtualization technology, has established a new partnership with Xoom Technology Group. With the partnership, Xoom will help meet the growing demand for desktop virtualization solutions in the San Antonio and Austin, Tex., areas — while also expanding Thinspace’s overall customer reach.

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Study: 60% Of Channel Partners Say Poor Supplier Technology Hinders Profitability

By Brian Anderson, Associate Editor A study from Relayware finds that that 60% of channels partners blame inadequate supplier technology for subpar profitability. The study, titled: Partnering Automation Benchmarks, surveyed more than 150 channel partners to identify how suppliers transact business with their partners. While many channel partners are integrating cloud solutions into their portfolios, their […]

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Orasi Software Tackles Lead Nurturing With Zift Solutions

Orasi Software, an HP Platinum Partner, had a small marketing team but big marketing goals. Aside from HP, Orasi works with a variety of partners and vendors, which makes day-to-day marketing operations even more complex. In addition to a lack of resources, Orasi faced several other challenges, including an insufficient contact database. In the below […]

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The Art Of A Curated Post [Infographic]

Sometimes marketing teams simply don’t have the time or resources to craft content from scratch. Curation has become a must-have skill for marketers, as it allows them to extend the life of pre-existing content as well as craft new pieces leveraging outside sources. The below infographic, courtesy of Curata, outlines the components of a successful […]

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