Channel News
Emerald Expositions Acquires CMR Publisher, G3 Communications; Expands Event & Content Portfolios
Emerald Expositions, a leading B2B trade show and conference producer specializing in the retail and technology sector, has acquired G3 Communications, the parent company of Channel Marketer Report — as well as the producer of the B2B Marketing Exchange event series. Through its unique mix of physical and digital events, publications and marketing services, G3 helps B2B organizations […]
SalesHood, A Sales Enablement Platform Provider, Offers Version To Support Channel Programs
SalesHood, a provider of a sales enablement platform and community, is now offering an onboarding, training, coaching and content tool for partners. The new solution, PartnerHood, allows channel managers to implement a partner enablement strategy that promotes community and supports competition. “With SalesHood, we built a set of enablement automation processes that help companies perform […]
Impact Introduces Technology To Identify Effective Influencer Partners
Impact, a partnership automation technology provider, is offering a new solution enabling organizations to identify effective influencers, mobile app partners, content creators, premium publishers, and more. The solution allows users to browse and query by key characteristics like channel, geography, and audience demographics to ultimately choose best-fit partners that align with business and campaign goals. […]
Webinfinity Offers Engagement Automation Engine To Optimize Partner Portals
Webinfinity has launched its Engagement Automation Engine, a purpose-built solution to drive faster time-to-engagement with partner portals at less cost than traditional business models. Specifically designed to automate and drive user engagement, the engine’s engagement intelligence, dynamic curation capabilities, and rules-driven personalization combine to quickly configure on-demand experiences for any type of user, in any […]
Crossbeam, Provider Of Client Data Sharing Platform, Receives $12.5 Million In Series A Funds
Crossbeam, a provider of a collaborative data platform that enables vendors and their partners to determine overlapping accounts, has announced a $12.5 million Series A round led by FirstMark Capital, with participation from existing investors Uncork Capital and Slack Fund. Founded in 2018 and headquartered in Philadelphia, Crossbeam was launched to address a problem that […]
Axcient Offers Marketing Enablement Portal To Help MSPs Drive More Sales
Axcient, a business availability and cloud migration solutions provider, has introduced a new marketing enablement tool for its partner community. The Axcient Marketing Portal (AMP) enables managed services providers (MSPs) to build comprehensive marketing programs simply and scale their company’s marketing efforts. “Marketing is an essential function to drive more sales,” said Axcient’s Director of Product […]
Online And Social Media Best Practices To Be Shared at Canadian Channel Partners Conference
The fourth annual Canadian Channel Partners Conference will convene in Toronto, October 24. The one-day meeting of telecommunication, IT, cloud, cyber security and emerging technology channel partners will feature a variety of sessions on 2020 trends and best practices. Channel marketer best-practices will be addressed in a session on how to leverage online and social […]
Zadara Strives To Market Storage-As-A-Service Through Partner Network
Zadara, an enterprise storage-as-a-service company, has launched a full-featured program to expand business opportunities for channel partners by enabling them to offer simplified enterprise storage-as-a-service. “The Zadara Service Program was created with this in mind,” said Roland Serna, vice president of channel sales and alliances, “that channel partners are trying to pivot their businesses to […]
Onfido, An ID Verification Solution Provider, Launches Partner Program
Onfido, an identity verification solution provider, has implemented an international partner program. The company will provide the tools, technical guidance and support required to integrate Onfido’s identity verification service into existing fraud prevention, UX and compliance tool kits, enabling enterprises to offer a more comprehensive digital identity management, KYC/AML and/or fraud solution. “Empowering the channel […]
Survey Data Reveals PRM Solutions Boost Channel Revenue, Reduce Partner Program Admin Cost
Companies that have implemented partner relationship management (PRM) solutions to support their channel programs are reporting attention-getting results. According to a bi-annual global customer survey by Impartner, a PRM solution provider, channel leaders report that PRM technology is driving significant indirect revenue gains and decreasing the administrative costs of their partner programs. More than three-quarters […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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