Channel News
Christian Alvarez Joins Nutanix As New VP, American Channels
Nutanix, an enterprise cloud computing provider, has appointed Christian Alvarez as Vice President, Americas Channel, where he will lead Nutanix’s Americas Channel team. Alvarez’s experience includes more than 26 years of leading high-performance teams in executive sales and channel management roles at leading telecommunications and technology companies. In his previous role as Worldwide Head of […]
ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision
A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly demanding B2B buyers, especially those in business units, vendors should be […]
xAmplify Earns Certified Integration Designation With Marketo Engage; Added To LaunchPoint Ecosystem
xAmplify, a through-channel marketing automation (TCMA) solution provider, has announced its certified integration with Marketo Engage and addition to the LaunchPoint by Marketo ecosystem. xAmplify’s integration into Marketo Engage is designed to extend the data capturing capabilities of Marketo Engage to channel-capable customers seeking access to both channel partner participation metrics and partner pipeline analytics, […]
Impartner Acquires Referral Partner Management Solution Provider Amplifinity
Impartner, a partner relationship management (PRM) solution provider, has acquired the referral management software vendor Amplifinity. The acquisition enables Impartner to expand its channel technology offering with a solution that automates and formalizes referral processes for lead generation at scale. In addition, Impartner will also offer Amplifinity’s incentive management technology and integrations to a suite […]
Ingenico Group Debuts Channel Marketing Platform To Drive Partner Growth
Ingenico Group, a payment solution vendor, has launched its new partner marketing platform, Marketing EDGE. Designed to provide access to a suite of marketing tools and collateral, Marketing EDGE helps Ingenico’s partners gain marketplace visibility and drive business growth. “Ingenico values the success of our partners and understands the importance of providing the tools necessary to […]
Check Point Incentive Program Rewards Engaged Partners With Learning Opportunities
An innovative incentive strategy is helping drive participation in a new channel program at Check Point Software Technologies. The program, called Check PointS, rewards solution providers with learning opportunities for completing activities that strengthen their relationships with customers. During a recent earnings call, Check Point CFO Tal Payne said that more than 70% of the […]
ChannelWeek Webinars To Offer Expert Insights On Helping Partners Engage Modern B2B Buyers
Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their second annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners and customers too. The webinar series, Powered-Up Partners: Tactics & Tech To Supercharge Your Channel Network, will provide experienced channel marketers and demand gen professionals still honing their channel […]
ASG Technologies Seeks Channel Input With New Partner Advisory Council
ASG Technologies, a provider of integrated and flexible end-to-end solutions for the information powered enterprise, has created its first partner advisory council. While ASG welcomes input from each of its partners, the council presents a formal program to get hands-on experience in guiding the company’s product roadmap, upcoming programs, and policies. The strategic insights gathered […]
AVANT Launches Market Research Initiative To Boost Partners’ Role As Trusted Advisor
AVANT Communications, a distributor for next- generation technology, has launched a market research initiative to help its partners and business customers better understand industry trends around emerging new technologies in cloud, colocation, connectivity, SD-WAN, security, UCaaS and more. AVANT will analyze real-world insights from thousands of annual IT business purchasing decisions and conduct primary research […]
Forrester Provides Overview Of Channel Incentive Solution Providers; Selection Process Recommendations
In a Forrester report published earlier this year, Jay McBain, principal analyst – channel, partnerships & alliances, reminded channel leaders of the significant benefits that well-planned incentive programs supported with modern incentive management solutions can deliver. Firms that successfully deploy the right mix, level, and cadence of incentives can: Improve revenue and profit generated by […]
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