Channel Marketer Report

Channel News

Ingram Micro Unveils Global Expansion Plans Following Record Year-Over-Year Growth

Ingram Micro, a wholesale technology distributor, has announced that its VentureTech Network (VTN) community is outpacing market growth in areas including IT infrastructure, networking and security. This ongoing growth and increased revenue will allow Ingram Micro to expand into the UK. In 2013, the VTN community has grown four-times more than the IT industry’s overall […]

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Harte-Hanks And GX Software Partner Up To Secure Customer Engagement

Harte-Hanks, a company that specializes in direct and targeted marketing, has announced a strategic partnership with GX Software, a web content management and online marketing software provider, to provide end-users with more relevant content and easier communication tactics across all channels. By integrating GX Software’s BlueConic online engagement solution with Harte-Hanks data solutions, the companies […]

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Act-On Opens APIs To Developers, Expands Partner Program

Act-On Software is looking to expand its partner ecosystem by opening its APIs to third-party developers. The Act-On Developer Program also is adding resources to help agency partners build, test and launch developer applications, company official explained. In addition, the new platform will offer an app marketplace to provide customers with access to third-party applications. “SMBs […]

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TREW Marketing Earns HubSpot Silver Level Certification

TREW Marketing, a full-service B2B marketing firm based in Texas, has been named a Silver Level Certified Agency Partner by HubSpot, a provider inbound marketing software. The new title was given as a result of TREW Marketing’s consistent growth and high adoption of the HubSpot platform among its customers. Servicing the engineering and science markets, […]

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Avira Develops North America Channel Program

Avira, an IT security software and services provider, has announced the launch of its North America Channel Program, which will offer resellers security for less than a one dollar a month. “We started with a blank slate and created an innovative program from the ground-up to be partner-friendly and partner-profitable,” said Lance Jacobs, North America’s General Manager for Avira, […]

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ForeScout Offers New ControlFabric Technology Partner Program

ForeScout Technologies, a network security solutions provider, has unveiled the new ControlFabric Technology Partner Program, which aims to urge developers, system integrators and customers to integrate CounterACT with other security and management systems. The new program allows ForeScout to better collaborate with hardware and software vendors, and in turn, find ways ForeScout CounterACT can help […]

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Influitive Unveils New B2B Referral Solution

  Influitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready leads from customers and partners. Influitive Referrals, which is integrated with Salesforce and LinkedIn, can suggest potential referral names from your advocate’s social networks.  Within the company’s AdvocateHub marketing platform, Influitive Referrals addresses some of the common […]

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Inspirage Earns Oracle Excellence Award For Demonstrating Product Value

Inspirage, a global consulting firm for Oracle Supply Chain Management applications, has been rewarded with a 2013 Oracle Excellence Award for Specialized Partner of the Year – APAC in Edge Applications. The award, presented to Inspirage at the FY14 Oracle Asia Pacific Application Partner Summit in Seoul, South Korea, was created to encourage Oracle PartnerNetwork […]

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ViaWest Launches New Partner Program, Adds Colocation Services

ViaWest, a colocation services provider, have announced major enhancements to its Channel Partner Program, which offers agents, system integrators, Value Added Resellers (VARs) and brokers a flexible business model in which to leverage ViaWest’s IT infrastructure solutions. The announcement comes in response to channel partners’ heightened desire to add colocation services to their assortment of […]

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HP Upgrades Partner Program To Accelerate Time To Revenue

HP, a multinational IT corporation that provides products, technologies, software and solutions, has unveiled improvements to its Just Right IT program. The improvements will help HP channel partners accelerate time-to-revenue by simplifying design and delivery of HP networking, server and storage solutions for small- and mid-sized businesses (SMBs). Due to the complexity of adopting mobility […]

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