Channel Marketer Report

Channel News

Macabe Associates Drives Growth, Lowers Marketing Costs With Zift Solutions

By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]

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BrightTag Launches New Partner Program

BrightTag, an enterprise tag management platform provider, has launched the BrightTag Certified Partner Program, a program designed to strengthen its commitment building deep partnerships. The announcement was made at the Annual Summit in Chicago. “With the BrightTag Certified Partner Program, our clients gain a unique confidence in our relationships with their marketing vendors,” said […]

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WebbMason Unveils New Cross-Channel Marketing Automation Platform

WebbMason, an integrated marketing solutions and services company, has launched MarketingBench 2.0, an SaaS marketing automation application for the creation, sourcing, deployment and measurement of integrated marketing programs. The solution is designed to help marketers manage print collateral, promotional items and event promotions, as well as digital marketing, in a central location.  “The central principle […]

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En Pointe Joins NetApp Platinum Partner Program

En Pointe Technologies, a Microsoft partner that offers hardware, software and deployment services, has been inducted into the partner program of NetApp, a network storage solutions provider. As a Platinum partner, En Pointe Technologies will receive benefits and incentives directly from NetApp, helping end customers find new ways to plan and manage their data storage […]

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DEVONtechnologies Boosts Affiliate Sales 162% With Avangate

DEVONtechnologies, a manufacturer of end-user and server applications for Mac and iOS platforms, has increased sales from its global affiliate program revenue by more than 150% since partnering with Avangate, a provider of customer commerce solutions for software and cloud services companies.  The expansion of the DEVONtechnologies’ affiliate sales led to an increase in software orders by […]

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OpenText And ExactTarget Partner To Release Joint Solution

OpenText, an Enterprise Information Management (EIM) provider, announced last week that it has joined forces with ExactTarget, an SaaS marketing services company, to develop and sell a unified solution. The new offering, which combines the ExactTarget digital marketing platform and OpenText Digital Asset Management, was created to help enterprises find and deliver engaging and personalized […]

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Only 10% Of People Read All Email Marketing Messages, Study Reveals

Email is still a top touch point for all B2B marketing strategies — especially among channel players. Yet even the most subtle nuances can impact whether an email gets opened, or whether it is simply “dead on arrival.” According to new research from Kentico, a web content and customer experience management solution provider, consumers’ engagement […]

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FirmTech Joins Evolve IP CloudNOW Partner Program

Evolve IP, a cloud services provider, recently announced that FirmTech, an IT consulting company specializing legal and professional firms, has joined its CloudNOW partner program. With the new partnership, FirmTech will offer virtual data centers, disaster recover, and virtual desktops to law offices throughout the Southern United States. CloudNow offers IT service providers the ability […]

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CounterPath Launches New Distribution Program

CounterPath, a VoIP software products and solutions provider, recently launched the Master Distribution Program, which was created to empower channel partners, VARs and other resellers to distribute CounterPath solutions to their customers. With the launch of the program, CounterPath has established partnership agreements with Interwork Technologies, TeleDynamics and World Telecom Group. Together, these three companies […]

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