Channel Marketer Report

Channel News

FalconStor Revamps PartnerChoice Program

FalconStor Software, Inc., a data protection and migration solution provider, has redesigned and re-launched its PartnerChoice Partner Program to include better incentives and support for solution and service providers, distributors and alliance partners. Two new levels are available within the PartnerChoice Program — Affiliate and Premier — with each consisting of new revenue goals, increased discounts […]

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Loyalty Builders Launches Full Circle Partner Program

Loyalty Builders, a real-time marketing and analytics company, has created a new partner program, called Full Circle, to help bring individualized marketing to marketers worldwide.  Through the program, clients will be able to use Loyalty Builders’ individualized marketing platform, Longbow 2.0, in conjunction with partner services and solutions to create real-time personalized campaigns. Full Circle partners […]

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GSI Signs On As Oracle Platinum Partner

GSI, Inc., a full-service technology, application and development company, has become a platinum partner in Oracle’s PartnerNetwork (OPN) program. The appointment comes as a result of GSI’s extensive JD Edwards capabilities and overall commitment following its acquisition of Andrews Consulting Group. GSI and Andrews Consulting were previously Oracle gold-level partners.  GSI offers a variety of services, […]

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Monetate Develops Partnership With Hybris

Monetate has announced a strategic partnership with hybris software, an SAP company.  Through the partnership, hybris customers will be able to quickly and easily integrate Monetate’s functionality into the hybris B2B and B2C Commerce platform. Pragiti, a certified hybris technology partner, built the “add-on,” which will be available to customers via the Extend online integration […]

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Infinite Peripherals Partners With Mercury Payment Systems

Infinite Peripherals, Inc. (IPC), a mobile point-of-sale (POS) developer, has established a new partnership with Mercury Payment Systems, LLC, a payment technology and service provider for small to mid-sized businesses (SMBs).  Through the business relationship, IPC has integrated into Mercury’s payment processing platform, MercuryPay, to provide a secure payment solution compatible with IPC products, including […]

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GlobalSCAPE Forms Strategic Alliance Ingram Micro

GlobalSCAPE, Inc.,  a developer of secure information exchange solutions, announced it now has products available through Ingram Micro Inc.. The strategic alliance, established through aggregator DistiNow, was developed to extend Globalscape’s reach into new markets and geographical locations, according to Matt Goulet, VP of Sales at Globalscape. “This strategic alliance with Ingram Micro will give us the reach […]

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TagMan Joins Demandware LINK Technology Partner Program

TagMan, a provider of tag management, marketing data and attribution solutions, has joined the Demandware LINK Technology Partner Program. The move will enable a pre-built integration between TagMan’s Marketing Data Platform and Demandware Commerce, enabling clients to quickly implement the tag management solution. “Merchants will be able to configure their own web sites through Demandware […]

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Vartopia Adds New Features To Deal Registration Network

Vartopia, a provider of solutions designed for the information technology channel, recently released the latest 4.0 platform that powers the company’s Deal Registration Network.  More than 100 technology resellers use the Network to increase profitability by maximizing their deal registration participation within top IT vendor’s programs. As of December 2013, the Vartopia Network has processed over 175,000 deal […]

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Social Media – The Root of Modern Marketing [Infographic]

The results are in and they confirm that social media can have an extremely positive impact on channel marketing results. Forrester research notes that 85% of business decision-makers believe at least one social media channel is very important when making a buying decision. On the solution provider end of the spectrum, 34% of high-tech companies […]

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