The market for channel incentives and program management (CIPM) solutions will climb to $935 million by 2024, predicts Forrester. In its recently published report, “Now Tech: Channel Incentives And Program Management, Q1 2019, Forrester also predicted that another $1.9 billion will be generated in services in this ecosystem. Currently 29 channel software vendors offer CIPM […]
Partner engagement with brand-provided marketing platforms remains relatively low, according to a study conducted earlier this year by Forrester Consulting. Of the 50 different channel partners included in the study, only 12% use the through-channel marketing (TCM) platforms provided by vendors. More encouraging news is that 35% of the partners are piloting solutions. Another 20% […]
The 2019 State of Local Marketing Report offers a mixed bag of good and bad news for vendors striving to help their partners be better marketers. For example, the majority of respondents to the fifth annual survey by BrandMuscle, an integrated local and channel marketing solutions and services provider, are actively trying to learn more […]
Advanced online training and certification in business solutions offered by the non-profit organization TrainOurTroops will now be easier to access thanks to support being offered by Zift Solutions. The enterprise channel management solution providers is enabling the 5,000+ U.S. military veterans and dependents served by TrainOurTroops to access the organization’s training classes on Zift’s ZiftONE Platform […]
Allbound, the partner relationship management (PRM) platform provider, will partner with Sisense, a provider of agile business analytics solutions, to provide greater visibility and utility of channel data. The integration of Sisense capabilities into Allbound’s PRM platform will empower users to create customized dashboards that provide deeper insights in key metrics. In a blog announcing […]
Zift Solutions, an enterprise channel management solution provider, introduced an all-in-one platform at an executive summit it hosted last month. ZiftONE is a comprehensive platform that connects and simplifies channel sales, marketing, and operations for indirect sales organizations. ZiftONE is designed to eliminate data silos, disorganization, and disengagement caused by piecing together multiple point solutions […]
EfficientIP, a provider of network security and automation solutions specializing in DDI (DNS-DHCP-IPAM),is expanding its North American channel program to give more network solutions and service providers access to the company’s technologies. To effectively integrate a broader, but limited range of resellers into its North America channel ecosystem, the company has streamlined its Smart Partner Program by […]
For BrandMuscle, an integrated local and channel marketing solution and services provider, Forrester’s 2018 report on the growth of both through-channel marketing automation (TCMA) technology and related services was good news indeed. Not only did Forrester predict that sales of TCMA solutions would climb to almost $1.18 billion by 2023, the research firm said that […]
B2B buyers are paying more attention to what other people think about the products and services they’re considering. According to the 2019 Content Preferences Survey conducted by Channel Marketer Report’s sister publication, Demand Gen Report, buyers say they are placing higher emphasis on comments from colleagues and peers,user reviews and third party/analyst reports. The survey’s respondents, 200 senior-level B2B […]
Ensuring the success of partner organizations is getting more attention from vendors. In December, Axcient, a provider of a comprehensive set of business availability solutions, announced its Partner Success Team, an 11-member squad dedicated to ensuring its managed service provider (MSP) partners receive the highest level of service. And in February, Channel Impact, a full-service channel […]