Channel Marketer Report

Channel News

Simplifying Local Marketing For Brands [Infographic]

Nearly half (48%) of distributed marketers cite “lack of marketing expertise” as a top challenge, while 56% point to “maintaining brand consistency” as a channel-wide issue. Regardless of their industry, national brands struggle to streamline and automate marketing, so partners can put a more tailored, personalized spin on their content and campaigns.  This infographic, courtesy of […]

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360pi Launches New Partner Program With Tech Leaders

Pricing and product intelligence company 360pi has launched a new partner program designed to help existing partners — including Crossmark, IBM, Predictix and Rise Interactive — leverage the company’s pricing intelligence offering within their existing solutions. Program participants will have access to a detailed framework, empowering them to help retail customers create winning pricing strategies, […]

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Accucode Ventures Into Managed Services With InDemand Technologies

Accucode, a reseller of automatic identification and data capture (AIDC), mobile, wireless, POS and other technology solutions, has launched an LLC called InDemand Technologies. Headquartered in Austin, Tex., InDemand Technologies will equip VARs, OEMs, ISVs and distributors with a portfolio of managed services they can offer to their customers. “We’ve seen seminal changes in the […]

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Modernizing Program Measurement

By Brian Anderson, Associate Editor Technological innovation has helped the channel landscape evolve to become a more automated, data-driven ecosystem. Although channel organizations invest extensively in their programs, many channel marketers still struggle with measuring the ROI of their to and through partner marketing initiatives. In a recent CCI webinar, titled: The Rise Of Modern […]

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Secrets Of A Killer Blog Post: References [Infographic]

Creating quality content requires more than a few stats. After all, with so much content available with a tap of a finger or click of a mouse, it takes much more to stand out.  This infographic, courtesy of WhoIsHostingThis.com, outlines a series of sources marketers can refer to while creating their content. 

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Zebra Technologies Buys Motorola Enterprise Business For $3.45 Billion

In a move that will seemingly shake up the retail hardware industry, Zebra Technologies has entered a definitive agreement with Motorola Solutions to acquire Motorola’s Enterprise business for $3.45 billion in an all-cash transaction. The purchase, which was approved by the Zebra and Motorola Boards of Directors, is expected to be finalized by the end […]

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DataGravity Partner Discusses The Data Debacle

 Enterprises today are facing more unstructured data than they’re equipped to handle.  Unlike structured data, which is typically collected, managed and viewed in a database with predefined columns and rows, unstructured data is data that “does not have an organized format,” noted Russell Ford, President and Chief Operating Officer of Qumulus Solutions, a managed service […]

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LiveHive Launches Insights 2.0

LiveHive has launched Insights 2.0, a sales acceleration solution designed to provide sales professionals with detailed, real-time information on prospect engagement. The update to LiveHive’s analytics platform is designed to provide inside sales professionals with the tools necessary to find warm leads and ultimately close deals faster. With the new release comes three new features: Opportunity […]

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Secrets Of A Killer Blog Post: Content [Infographic]

Many organizations are using blogs as an outlet to show their unique positioning and thought leadership. However, for businesses just starting out, finding a compelling voice and making their blog a top destination for information and resources can sometimes be challenging. This infographic, courtesy of WhoIsHostingThis?, outlines the characteristics of a successful blog post. 

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hawkeye Channel Launches channelPlans Application

hawkeye Channel, a software and services provider for channel organizations, has added a new solution to its cloud-based channelConduit platform for indirect channel sales management. The new offering — called channelPlans — is designed to facilitate joint marketing planning between manufactures and their indirect channels. Used in conjunction with other marketing enablement solutions offered by […]

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