Channel Marketer Report

Channel News

Salesforce.com Releases Salesforce Communities To Better Connect Customers And Channel Partners

In the age of social media, it is more important than ever for organizations to communicate with their partners and customers consistently regarding new product updates, partner programs and incentives, among other announcements. To help organizations make this transition to becoming a “social enterprise” more seamless, Salesforce.com, the enterprise cloud computing company, has unveiled Salesforce […]

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Digium Drives Partner Leadership With Content Syndication

Vendors and OEMs are feeling the pressure to optimize content marketing strategies and stand apart from competitors in a crowded marketplace. While developing memorable and compelling thought leadership via white papers, E-books, webinars, and even infographics and blogs, is a daunting task in itself, distributing content to partners efficiently is a whole other struggle for […]

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How Do You Define A Lead?

The constant conflict between sales and marketing can be solved by both teams establishing a solid set of characteristics or qualifications that make a lead. However, how does an organization go about setting these guidelines? This infographic from The ALEA Group helps B2B companies understand what makes the ideal lead.

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D-Link To Expand Its Channel With SaaSMAX

D-Link, a provider of cloud and networking infrastructure, has joined the SaaSMAX network to offer its Fuzion and CloudCommand Managed Wireless Access Points solutions. The SaaSMAX platform was designed to connection solution providers with app vendors. As a result, D-Link will be able to increase awareness of its solutions to the site’s network of solution […]

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RetailNOW Spotlights The Need For Better Communication Between VARs And End-Users

Nearly 2,000 hardware companies, solution providers and resellers gathered at the Mandalay Bay Hotel and Casino in Las Vegas for the 2012 RetailNOW conference. The event took place from July 28 to August 1, 2012, with more than 150 organizations exhibiting on the EXPO floor. Developed by the Retail Solutions Providers Association (RSPA), RetailNOW spotlights […]

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Kaspersky Lab Releases New Deal Registration Program

Channel conflict remains a top challenge for vendors today, with partner sales teams competing for new opportunities and loyal customers. To ensure more efficient deal control and decrease opportunities for partner-to-partner deal conflict, Kaspersky Lab, a provider and developer of secure content and threat management solutions, recently announced enhancements to its reseller deal registration program. […]

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Understanding And Addressing Partners’ Marketing Strengths And Weaknesses

Countless research studies have honed in on the gap between vendors’ expectations of sales and marketing success, and partners’ overall capabilities to meet and exceed these expectations. To ensure successful channel marketing initiatives, organizations must “look at what partners have and what else they’re going to need to be successful,” said Heather K. Margolis, Founder […]

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RetailNOW 2012 Spotlights Growth of SaaS Models And Mobility

At this year’s RetailNOW conference, developed by the Retail Solutions Providers Association (RSPA), the growth of consumer-grade devices, SaaS business models and mobile payment will come to the forefront, offering technology providers, resellers and end-users in retail and hospitality the education to thrive and survive. The event will take place July 29, 2012, to Aug. […]

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Desktone Unveils New Partner Program To Accelerate Desktops as a Service Deployments

The consumerization of IT is changing the way people buy and manage desktops. As a result, SMBs and large-enterprise service providers are considering the benefits of Desktop-as-a-Service (DaaS) models. As a provider of DaaS offerings and virtual desktop infrastructure (VDI) solutions, Desktone has announced its new partner program: The Desktone Powered Program. Developed to provide […]

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DOCUWISE And Artisan Infrastructure Partner To Deliver Cloud-Based Managed Print Solutions

DOCUWISE, a Managed Print Solutions (MPS) provider and Artisan Infrastructure, the wholesale Infrastructure-as-a-Service (IaaS) provider, have partnered to provide VARs and Managed Service Providers (MSPs) a turnkey managed print solutions to deliver to their customers. DOCUWISE’s Print Environment System Organizer platform is now available as a template in Artisan Infrastructure’s Certified Solution Ecosystem, to allow […]

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