Channel Marketer Report

Channel News

Salesforce Introduces Sales Cloud Partner Relationship Management App

Salesforce, a global leader in CRM, has introduced a new partner relationship management (PRM) app. Sales Cloud Partner Relationship Management, an amalgamation of new and existing Salesforce technologies, is designed to allow companies to build modern, branded partner communities, the company said. A new guided setup wizard will enable channel managers to easily configure, customize and […]

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Mindmatrix Simplifies User Experience with Interactive ‘Assist Me’ Module

Mindmatrix has added an interactive, walk-through help module to its PRM, channel, and sales enablement platform. The company is also enabling users to customize the platform’s interface by moving its navigation panel from the left sidebar to the top. The modifications are designed to boost platform adoption rates among sales teams and channel partners, lower learning curves, […]

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Aprimo Announces New Cloud-Based Campaign Management Solution

Aprimo, a global leader in marketing operations solutions, announced the launch of its next-generation campaign management solution, Aprimo Campaign. The cloud-hosted solution allows mid to large-sized organizations, marketing service providers, and agencies to efficiently connect to and manage their customer and prospect databases. The enhanced capability to extract key customer insights supports smarter marketing, Aprimo […]

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Zyme Powers Up CDM Platform; Boosts Data Accuracy, Accelerates Processing, Strengthens Analytics

Zyme has announced major enhancements to its channel data management (CDM) platform, zyme cloud platform 3.0. The new features and enhancements provide greater channel data accuracy and processing speeds, more powerful analytics capabilities and additional tools to enable enterprises to optimize and grow partner networks. Even though trillions of dollars of revenue flow through global indirect […]

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Webinfinity Enhances Core Features of PRM Platform

Webinfinity has enhanced the core features of its PRM platform to empower companies to deliver a personalized partner experience that drives revenue, increases engagement and builds loyalty. The platform offers partners a personalized digital experience based on the unique profile, history and needs of each user to deliver a targeted, contextually relevant selection of content, […]

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Averetek, Perks Worldwide, and Birch Worldwide Integrate Products

Averetek, Perks Worldwide (Perks WW), and Birch Worldwide have fully integrated their core products to jointly sell them to businesses looking for channel incentive, channel loyalty and channel marketing solutions. The integrated Campaign Marketplace, a sales and marketing demand generation solution, allows partners to see their available MDF/co-op balance, browse marketplace services like telemarketing, social […]

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Zift Solutions Offers Channel-as-a-Service to Simplify App Integration

Zift Solutions, a leading provider of channel marketing and management solutions, has launched a fully integrated software platform that automates the spectrum of activities required for sales, marketing, and operational processes. Zift Channel as a Service (CHaaS) integrates all of the multiple and traditionally disparate applications modern channel organizations require. As a result, suppliers can […]

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CA Technologies Announces New Advantage Partner Program

CA Technologies announced its new CA Advantage Partner Program last month. Reflecting partners’ desires for simplicity, profitability, protection and competitive differentiation, the program evolution is driven by CA’s strategic aim to accelerate growth through focused route-to-market strategies, while delivering exceptional experiences for CA Partners. The new program introduces two new partner levels, Focus and Global, […]

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Aprimo Acquires ADAM Software

Aprimo, marketing operations pioneer and category leader, announced in March its acquisition of ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo’s platform, bringing customers a marketing operations solution capable of handling both the production and publication of content. By combining Aprimo with ADAM’s […]

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2017 Content Preferences Survey Report from Demand Gen Report

Chances are your partners are requesting more short-form assets from your marketing team. According to insights shared in the 2017 Content Preferences Survey Report from CMR’s sister publication, Demand Gen Report, a growing number of B2B buyers are doing their product shopping homework by skimming what might be considered the CliffsNotes of marketing materials. Complaining […]

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