Channel Marketer Report

Channel News

Onfido, An ID Verification Solution Provider, Launches Partner Program

Onfido, an identity verification solution provider, has implemented an international partner program. The company will provide the tools, technical guidance and support required to integrate Onfido’s identity verification service into existing fraud prevention, UX and compliance tool kits, enabling enterprises to offer a more comprehensive digital identity management, KYC/AML and/or fraud solution. “Empowering the channel […]

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Survey Data Reveals PRM Solutions Boost Channel Revenue, Reduce Partner Program Admin Cost

Companies that have implemented partner relationship management (PRM) solutions to support their channel programs are reporting attention-getting results. According to a bi-annual global customer survey by Impartner, a PRM solution provider, channel leaders report that PRM technology is driving significant indirect revenue gains and decreasing the administrative costs of their partner programs. More than three-quarters […]

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Christian Alvarez Joins Nutanix As New VP, American Channels

Nutanix, an enterprise cloud computing provider, has appointed Christian Alvarez as Vice President, Americas Channel, where he will lead Nutanix’s Americas Channel team. Alvarez’s experience includes more than 26 years of leading high-performance teams in executive sales and channel management roles at leading telecommunications and technology companies. In his previous role as Worldwide Head of […]

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ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision

A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly demanding B2B buyers, especially those in business units, vendors should be […]

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xAmplify Earns Certified Integration Designation With Marketo Engage; Added To LaunchPoint Ecosystem

xAmplify, a through-channel marketing automation (TCMA) solution provider, has announced its certified integration with Marketo Engage and addition to the LaunchPoint by Marketo ecosystem. xAmplify’s integration into Marketo Engage is designed to extend the data capturing capabilities of Marketo Engage to channel-capable customers seeking access to both channel partner participation metrics and partner pipeline analytics, […]

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Impartner Acquires Referral Partner Management Solution Provider Amplifinity

Impartner, a partner relationship management (PRM) solution provider, has acquired the referral management software vendor Amplifinity. The acquisition enables Impartner to expand its channel technology offering with a solution that automates and formalizes referral processes for lead generation at scale. In addition, Impartner will also offer Amplifinity’s incentive management technology and integrations to a suite […]

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Ingenico Group Debuts Channel Marketing Platform To Drive Partner Growth

Ingenico Group, a payment solution vendor, has launched its new partner marketing platform, Marketing EDGE. Designed to provide access to a suite of marketing tools and collateral, Marketing EDGE helps Ingenico’s partners gain marketplace visibility and drive business growth. “Ingenico values the success of our partners and understands the importance of providing the tools necessary to […]

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Check Point Incentive Program Rewards Engaged Partners With Learning Opportunities

An innovative incentive strategy is helping drive participation in a new channel program at Check Point Software Technologies. The program, called Check PointS, rewards solution providers with learning opportunities for completing activities that strengthen their relationships with customers. During a recent earnings call, Check Point CFO Tal Payne said that more than 70% of the […]

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ChannelWeek Webinars To Offer Expert Insights On Helping Partners Engage Modern B2B Buyers

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their second annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners and customers too. The webinar series, Powered-Up Partners: Tactics & Tech To Supercharge Your Channel Network, will provide experienced channel marketers and demand gen professionals still honing their channel […]

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ASG Technologies Seeks Channel Input With New Partner Advisory Council

ASG Technologies, a provider of integrated and flexible end-to-end solutions for the information powered enterprise, has created its first partner advisory council. While ASG welcomes input from each of its partners, the council presents a formal program to get hands-on experience in guiding the company’s product roadmap, upcoming programs, and policies. The strategic insights gathered […]

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