Channel News
Channeltivity Adds Channel Partner Training and Certification Function to Its PRM Solution
Channeltivity has introduced a channel partner training and certification module to its cloud-based partner relationship management (PRM) solution. The new module was designed to deliver the rich functionality of a learning management system that is tailored to the unique needs of channel programs and available directly from their full service partner management hub. By seamlessly […]
Aprimo Advances Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements
Aprimo, a global leader in enterprise marketing operations and through-channel marketing automation (TCMA) technology, has enhanced its Aprimo Distributed Marketing product enabling it to propel automation and scalability of localized integrated marketing campaigns. The new features advance the solution’s ability to enable channel partners to easily execute local ad campaigns and generate more sales-ready leads by aligning […]
ZINFI Enhances PRM Platform with Advanced Content Management Capabilities
ZINFI Technologies, a leading supplier of unified channel management solutions, has enhanced its partner relationship management platform with advanced content management capabilities. The platform’s new capabilities include advanced content filtering options for various users. New content approval management capabilities allow greater collaboration by channel organizations and their agencies. And the platform features updated print-quality asset […]
Latest Release of Impartner PRM Solution Automates Partner Segmentation, Targeted Content Distribution
Impartner announced the latest release of its partner relationship management (PMR) software. The enhanced solution segments a vendor’s partners automatically and intelligently by attributes such as tier, region or type of partner. The solution’s new asset management system enables vendors to precisely schedule the delivery of segmentation-specific content to appropriate partners. The segmentation engine, Impartner […]
As Purpose-Built PRM Technology Proves Value to Vendors, More Solutions Flow to Market
The days of channel executives cobbling together a stack of off-the-shelf and home-grown solutions to just barely support their staff and partners seem to be coming to an end. With indirect sales team accounting for the lion’s share of B2B revenue, vendor demand for high-performing, purpose-built channel solutions is being met by a growing number […]
James F. DeSocio, former Relayware Exec, Named CEO of Intellinetics
James F. DeSocio, who was most recently, the chief revenue officer at Relayware, has been named president and chief executive officer of Intellinetics. He has also been appointed to the company’s board of directors. Intellinetics, a Columbus, OH, software company, offers a platform that supports document-centric processes for embedded work teams in businesses of any […]
Channel Marketing Track Added to B2B Marketing Exchange Agenda
The B2B Marketing Exchange a premier event for marketers managing the complex sales cycles and group buying realities common today, is expanding its 2018 agenda to include sessions and workshops on channel marketing. “Considering that as much as 65% to 75% of all B2B revenue is generated through indirect sales teams, it’s critical that all […]
Seismic Enhances Partner Program to Bolster Go-To-Market Opportunities for Channel Network
Seismic, a leading enterprise-grade marketing and sales enablement solution, announced enhancements to its partner program, Partner Edge. The enhancements will serve to both bolster go-to-market opportunities for Seismic partners as well as provide more specialized benefits and engagement models for different partner categories. Seismic is announcing three new categories of partnerships, available immediately, each with […]
WinGreen Marketing Systems Launches Channel Advisory Service Practice
WinGreen Marketing Systems, Inc., a provider of content marketing, lead generation, and account based marketing services for B2B technology companies, has launched an channel advisory service practice. Services include channel strategy, program and organization development, go-to-market support, partner recruiting and planning, and comprehensive channel marketing support that leverages WinGreen’s full-service marketing functions. The channel advisory […]
WorkSpan Announces General Availability of Its Marketing Network Solution
WorkSpan has announced that its new marketing network which enables vendors and their partners to rapidly execute joint marketing programs is now generally available. The company, which was founded in 2015, introduced the network in an early availability program that included SAP, Intel, CenturyLink and Infosys. “Companies need to engage with thriving ecosystems of partners […]
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