Channel Marketer Report

Channel News

Inspirage Earns Oracle Excellence Award For Demonstrating Product Value

Inspirage, a global consulting firm for Oracle Supply Chain Management applications, has been rewarded with a 2013 Oracle Excellence Award for Specialized Partner of the Year – APAC in Edge Applications. The award, presented to Inspirage at the FY14 Oracle Asia Pacific Application Partner Summit in Seoul, South Korea, was created to encourage Oracle PartnerNetwork […]

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ViaWest Launches New Partner Program, Adds Colocation Services

ViaWest, a colocation services provider, have announced major enhancements to its Channel Partner Program, which offers agents, system integrators, Value Added Resellers (VARs) and brokers a flexible business model in which to leverage ViaWest’s IT infrastructure solutions. The announcement comes in response to channel partners’ heightened desire to add colocation services to their assortment of […]

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HP Upgrades Partner Program To Accelerate Time To Revenue

HP, a multinational IT corporation that provides products, technologies, software and solutions, has unveiled improvements to its Just Right IT program. The improvements will help HP channel partners accelerate time-to-revenue by simplifying design and delivery of HP networking, server and storage solutions for small- and mid-sized businesses (SMBs). Due to the complexity of adopting mobility […]

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New Relic Joins Google Cloud Platform Partner Program

New Relic, a software analytics company, has joined the Google Cloud Platform Partner Program as a technology partner for Google Compute Engine. The integration of New Relic services allows Google Cloud Platform customers to have in-depth application performance visibility to help them monitor, troubleshoot and optimize performance for large-scale computing workloads on Linux virtual machines […]

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Kentico Names Blue Modus Number One Partner Worldwide

Kentico, an enterprise web content management software provider, has named digital technology agency BlueModus its top partner worldwide. The announcement comes following the annual Kentico conference that was held in Boston. During the show, hundreds of digital marketing and technology professionals across the U.S. came to network and share industry insights. There are more than […]

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Revel Systems Integrates Genius Platform Into MPOS Solution

Merchant Warehouse, a payment technologies and merchant account services provider, has partnered with Revel Systems, a provider of iPad POS solutions that allow managers to monitor, analyze and track business activities from any location. The new partnership will provide merchants with improved business intelligence to help grow their businesses. Integrating with the Genius Customer Engagement […]

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Asigra Grows Partner Program By 20% With Reseller View

By Brian Anderson, Associate Editor  Asigra, a provider of cloud-based backup and recovery software, has seen its partner program grow by more than 20% since implementing the on-demand PRM solution from TreeHouse Interactive. Using Reseller View, Asigra has increased partner engagement and participation within its web portal. Because Asigra sells solely through MSP and VAR […]

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BMC Launch Control-M For Hadoop, MyIT To Increase Mobile Use

BMC Software, a provider of IT automation and integration solutions, has announced the availability of BMC Control-M for Hadoop, a new Big Data management solution that aims to significantly reduce the batch-processing time of extremely large data sets. The solution will lead to improved data handling and analysis, helping businesses save time and money in […]

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MyBuys Integrates Into Magento E-Commerce Platform

MyBuys, a provider of customer-centric marketing solutions for retailers, e-Commerce sites, brands and agencies, announced that its customer-centric marketing suite now seamlessly integrates with Magento e-Commerce to help personalize display advertising, email, and web merchandising. The combination of MyBuys and Magento will provide businesses the opportunity to grow their business and increase revenue and margins. […]

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Macabe Associates Drives Growth, Lowers Marketing Costs With Zift Solutions

By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]

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