Channel Marketer Report

Channel News

Leadspace Creates Partner Program For B2B Marketing And Sales Consulting Firms

Leadspace, a B2B social lead targeting solution provider, has launched a new partner program designed to help consulting firms specializing in B2B sales, marketing and the deployment of CRM and marketing automation platforms help their clients to effectively find, qualify and nurture leads. Consulting firms that partner with Leadspace receive early access to upcoming releases, […]

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Honeywell Exec Named “CEO Of The Year”

Dave Cote, Chairman and CEO of Honeywell, has been chosen as the CEO of the Year by Chief Executive Magazine. The award winner is nominated by magazine readers and selected by a committee comprised of Global CEOs. The award recognizes Cote’s leadership during his 10-year tenure at Honeywell. Since he became CEO, Honeywell has “increased sales […]

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VMware Execs Spotlight Consulting And Integration Partner Program

As the demand for flexible software solutions grows, more enterprises are looking to partner with experts in cloud computing. The global cloud market is predicted to reach $131 billion this year, according to a press release from Gartner. Executives from  VMware shared how the company is helping partners address new developments and demands in cloud computing via […]

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Marketo Adds MarketStar, RingRevenue To Partner Program

Marketo recently added sales process and personnel agency MarketStar and call marketing automation vendor RingRevenue to its LaunchPoint partner program. MarketStar will also provide Marketo with skilled personnel who “understand the science of nurturing and who have the knowledge to invest in iterative improvements and adjustments over time,” said Vaughn Aust, VP of Digital Marketing […]

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ICCS Offers New Channel Partner Retirement Program

ICCS, a telecommunications consulting company, has unveiled a new Retirement Program for agent channel programs. The new initiative will offer agents a lump cash buyout option on the value of their commissions, according to a company press release. Designed to provide similar benefits as Social Security, a 401K, IRAs or other savings accounts, the retirement […]

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Merchant Warehouse Partners With SouthWare Innovations

Merchant Warehouse, a provider of payment technologies and merchant account services, today announced a new partnership with SouthWare Innovations, Inc., a business management technology developer. As part of the relationship, the SouthWare order entry system, point-of-sale system, web based shopping cart and collections software will be integrated with the Merchant Warehouse Genius Customer Engagement Platform. Now, retailers that leverage […]

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Dropbox Introduces New Partner Network For Businesses

Dropbox has launched the Dropbox Partner Network, a new program for organizations to resell, manage and support Dropbox for Business. In addition, Dropbox will offer its partners a Reseller Portal that encompasses training, sales and marketing materials, and the ability to manage teams on behalf of their clients, as noted in the company’s blog. “We […]

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ChannelEyes Sees Growth As Vendors Recognize New Mobile Opportunities

Mobile usage is on the upswing, with 56% of American adults now using smartphones, versus 46% in 2012, according to the Pew Internet & American Life Project. Additional research from Pew also indicates that tablet adoption has accelerated tremendously: 34% of American adults own tablet computers, versus only 18% using the devices a year ago. […]

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Mobile Cloud Market To Be Worth $1 Trillion By 2017

Due to advancements in mobile browsers in the past five years, the mobile cloud is becoming a lucrative market for both vendors and partners. In fact, the overall mobile cloud market is expected to reach $1 trillion dollars by 2017, according to a new joint research report from Heavy Reading and BSG Advisory. The Mobile […]

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Influitive Helps Companies Fire Up Partners With Mobile and Embedded Advocacy Tools

Influitive, a provider of advocate marketing tools, announced its Summer 2013 product release that includes new capabilities and features that make it easier for companies to capture, promote and reward the enthusiasm of their evangelists, including channel partners. Two new offerings — Maven by Influitive, a mobile app for B2B advocacy, and AdvocateAnywhere, which lets […]

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