Channel Marketer Report

Channel News

NextIO Partners With Promark To Increase U.S. Sales

NextIO, a provider of input/output consolidation and virtualization solutions, recently signed a distributor agreement with Promark Technology Inc. Through the new partnership, Promark will resell NextIO products to end-users in the U.S.

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Tech Data Offers Suite Of Reseller Marketing Solutions And Services

Tech Data Corporation, a technology distributor and service provider, recently announced the launch of a new reseller marketing program powered by TDAgency, the company’s marketing services agency. ResellerCONNECT was developed to focus on the marketing needs of SMB resellers, while still tackling the goals of top technology vendors.

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Twitter Expands Certified Products Program

Social network Twitter is expanding its channel universe by adding nine new organizations to the Certified Products Program. The program was developed with the goal of helping businesses connect with tools and solutions that will enable them use Twitter more effectively, as well as guide developers to more business opportunities. The new additions were included […]

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OfficeMax Establishes New Retailer Partner Program

Office supply vendor and retailer OfficeMax is dipping into the channel world through a new “store-within-a-store” concept in which the brand is establishing a network of retailer “partners.” As of January 2013, 25 retailers including A&P and Safeway are part of the OfficeMax partner network, according to Matt Gruber, National Account Manager of New Business […]

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Vidyard Launches Integration With HubSpot For Video Marketing Analytics

Vidyard, a video marketing platform for business, has expanded its reach into the marketing automation arena with the launch of its integration with HubSpot to provide video marketing analytics. The company began integrating with Eloqua late last year. The Vidyard platform offers HubSpot customers two applications – Video Mapping and Heat Mapping – that enable marketers to access individual […]

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LeadMD Adds Partners to Grow Marketing Automation Services and Offerings

LeadMD, a provider of marketing automation and CRM consulting services, has announced a number of partnerships to expand its stable of offerings. LeadMD can now offer a suite of services and products, including SEO, content development, various web application integrations and web marketing, said company officials.

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2112 Group Partners With Incisive Media

The 2112 Group, a U.S.-based provider of channel research, business services and publisher of Channelnomics.com, recently announced a new partnership with Incisive Media, publisher of CRN UK and ChannelWeb.co.uk. The partnership was established to develop media and consultative products that span the trans-Atlantic technology marketplace to support and enable thousands of IT resellers and integrators, […]

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Truecount RFID Launches New Channel Partner Program

Truecount, a provider of cloud-based RFID solutions for retailers, recently launched the Channel First Program to build up a network of complementary solution and service providers. The new program was unveiled with the signing of J.D. Associates, a retail POS solution provider. As a systems integrator, J.D. Associates provides POS and ERP solutions to more […]

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Catalyst Telecom And Avaya Grow Relationship With Radvision Scopia Video Solution And Services

Catalyst Telecom, a value-added distributor of voice, video and data convergence solutions, recently added a variety of new solutions and services from Avaya, including Radvision Scopia video solutions and complementary services to better serve partners. Radvision is an Avaya company that provides video conferencing, telepresence technologies over IP and wireless networks, and end-to-end visual communication solutions. […]

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Xerox Buys Restaurant Technology Services From McDonald’s

Xerox recently purchased Restaurant Technology Services, LLC (RTS) from McDonald’s Corporation. RTS currently provides service desk support via 600+ employees, who help more than 17,000 McDonald’s restaurants in China, Ireland, the UK and U.S. RTS is a services company that offers technical help related to POS equipment, kitchen video devices and “cashless” credit card processing […]

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