In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]
Badgeville, a provider of gamification and behavior management platforms, has launched Badgeville for Adobe Cloud, a solution which enables digital marketers and analytics professional to gain insights from customer behavior data and enhance customer engagement across their entire portfolio of digital properties, according to a Badgeville press release. Badgeville for Adobe Marketing Cloud is a […]
Verizon Enterprise Solutions announced a new partner program designed to meet the needs of medium-sized businesses. The announcement was made at the 2013 Channel Partners Conference & Expo in Las Vegas. Members of the new program can utilize cloud solutions from Salesforce.com to collaborate with Verizon sales teams and manage marketing development funds, deal registration […]
By Larry Walsh, Editor-in-Chief, Channelnomics Editor’s note: In light of a special editorial partnership, CMR is publishing a recent article from Channelnomics, written by Larry Walsh. It doesn’t matter if you’re talking to a $1 billion integrator or a Main Street VAR, the goal of every business in the channel is growth and profitability. While not every solution provider […]
HP recently announced two new programs designed to help partners expand sales opportunities via the cloud. With the new initiatives, partners can leverage HP Cloud Services, the company’s public cloud. Currently available via a private beta, the new additions to the Cloud Builder Program will “enable global system integrators (GSIs) and value-added resellers (VARs) to […]
Zmags, a provider of commerce-enabled digital catalogs and publications, recently unveiled its new strategic partner program. The initiative was rolled out to help Zmags develop stronger relationships with e-Commerce, marketing and content management technology providers, and in turn, help retailers, publishers and brands create winning digital experiences.
To ensure end-customers receive quality care and advisement in the area of e-Commerce, Magento is focusing on refining and improving its Solution Partner program. This is one of the many areas the company is honing in on as a result of increased demand for its Enterprise Edition offering. In fact, Magento will be “introducing innovations across […]